Digital Marketing Manager, Aviva

£49-65k

Plus Bonus opportunity, 10% of annual salary Actual amount depends on your performance and Aviva’s

Mid and Senior level

London

2-3 days a week in office

Insurance, wealth and retirement business

Job no longer available

Insurance, wealth and retirement business

1001+ employees

B2CInsuranceFinancial Services

Job no longer available

£49-65k

Plus Bonus opportunity, 10% of annual salary Actual amount depends on your performance and Aviva’s

Mid and Senior level

London

2-3 days a week in office

1001+ employees

B2CInsuranceFinancial Services

Company mission

To be with people when it really matters, throughout their lives.

Job

Company

Role

Who you are

Proven track record for communications delivery, on time, to quality and within budget
Excellent relationship building and influencing skills
Commercial acumen / application of key marketing metrics
Desire to learn and to develop within Direct Digital Marketing
Experience of managing integrated direct campaigns

What the job involves

As a Marketing Manager in our Go-To Market team, you’ll bring our Direct Wealth products to life with the campaigns and marketing activities you manage
Responsible for outputs across Digital, Data & Marketing you’ll lead how we take new and existing products and services to market
From digital communications to integrated multi-channel campaigns, data driven personalisation, online to offline marketing communications, you’ll be contributing to achieving our commercial and brand objectives!
Day to day responsibilities will include leading delivery of end-to-end go to market activity across Data, Digital & Marketing, owning delivery of marketing campaigns from planning, delivery, execution and reporting, working with the centre of excellence and identifying new opportunities to test and learn in order to evolve our approach and strategy across all marketing, data and digital channels
The successful individual will also be working closely with customer experience teams to ensure consistent onward experiences for the best customer outcomes, working with the planning and reporting CoE to actively manage performance, providing updates to BU on marketing performance, as well as handling budget management activities

Salary benchmarks

Our take

With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.

Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.

Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

2% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (4.3)

Company

Company HQ

City of London, London, UK

Leadership

Amanda Blanc

(Group CEO)

Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.

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