Brand and Content Strategist, DonorsChoose
ColorPop Books
$84-105k
Salary varies depending on location
More information about location
Online crowdfunding platform
Job no longer available
Online crowdfunding platform
201-500 employees
Job no longer available
$84-105k
Salary varies depending on location
More information about location
201-500 employees
Company mission
To make it easy for anyone to help a teacher in need, ensuring a nation where students in every community have the tools and experiences they need for a great education.
Role
Who you are
- You are passionate about equitable access to quality education and energized by ColorPop Books’ focus on lifting marginalized voices and perspectives
- You are willing and able to engage in conversations about race, representation, and equity. You are comfortable leading discussions, offering your perspective, and listening to learn
- You’re a proactive marketer who knows the usual content marketing strategies, but you’re also willing to push the envelope with outside-the-box storytelling and innovative distribution tactics
- You’re a storyteller who knows how to determine the needs of an audience and shape resources that genuinely serve their needs while driving brand engagement
- You’re scrappy and can get a lot done with few resources; you know when to pivot your strategy or tactics and when to double down. You might have worked at an early-stage startup or have previously helped bring a new brand to market
- Are a relationship-builder with proven experience. You know the value that building trusting and long-standing relationships can have on a business and have built relationships with key stakeholders in previous roles. You know how to bring in external voices to content in a way that’s organic and scalable
- You have a strong understanding of what good content looks and feels like on each channel and can effectively communicate your vision
- You have high standards when it comes to brand identity and actively enforce brand guidelines and evolve them as the brand grows
- You mix creative ideas with strategic thinking and practical marketing skills. You have experience with copywriting or editing and/or are a very strong, writer
- You have experience launching new channels and have worked with other CPG brands
- You have 6+ years of experience in creative marketing and have a strong toolkit in brand principles and how they interact with content. Bonus points if you have experience marketing children’s products, marketing to parents, and/or marketing to audiences of color
What the job involves
- As our first-ever Brand and Content Strategist, you’ll shape the brand and content strategy for ColorPop Books. In partnership with the Growth Marketing Manager, you’ll deliver high-impact content strategies that drive acquisition across multiple channels, strategic and visionary social campaigns, articles for SEO, and insightful data analysis
- From concept to execution, you'll lead new marketing initiatives, adapting strategies based on performance, audience insights, and market dynamics, while ensuring the health of our content calendar
- In addition to marketing content, you’ll develop meaningful content that’s a part of our physical and digital product experience - for example, developing educational, well-researched activities for children and material for parents that meet key parenting needs and complement our book offerings
- Own our brand voice and customer personas
- Deeply understand our target audience through research, customer interviews, persona insights, and develop a brand and content strategy around key themes
- Develop a content ecosystem that highlights the ColorPop vision and value proposition, attracts our target customers, and builds community through authenticity and brand consistency
- Stay on top of competitor brands and keep track of the latest content and brand marketing trends
- Take implicit and explicit customer feedback and drive continuous improvements around our product positioning
- Effectively communicate and funnel up reporting and customer insights to the Product Owner as input to the overall ColorPop strategy
- Envision, produce, and edit content
- Own and produce a wide range of content types that extend far beyond the traditional blog posts and include educational materials, video programs, live and virtual events, and more
- Work hand in hand with internal and external creatives (including copywriters, video producers, and graphic designers) to continue to move our brand forward through visual assets
- Manage an internal social media coordinator and external creative agencies and freelancers
- Manage our content calendar and strategy
- Own the health of our content calendar and social media approach
- Prioritize ruthlessly with limited resources and regularly evolve your strategy based on performance, persona insights, new products, as well as developments in the news cycle
Our take
A 2020-21 survey found that public educators spent, on average, at least $750 of their own money on supplies for their students. Teacher-turned-founder, Charles Best, figured that people would more likely help if they could see where their money was going. With DonorsChoose, teachers can post funding requests, and donors can choose the ones they want to support.
DonorsChoose understands that each classroom has unique needs based on the students. By allowing teachers to post their own needs, donors can help in a multitude of specific ways, such as funding school trips, providing flexible seating in the classroom, or resourcing basic classroom materials. Donors are shown exactly how their money is spent, and receive a thank you from the kids themselves.
DonorsChoose continues to raise a huge amount of money for public school teachers - at least one teacher in 87% of all US public school districts uses the platform. The company's positive work culture earned them the title of #1 "Best Nonprofit to Work For" by the Nonprofit Times whilst large companies such as United Airlines are among its donors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$0.1m
GRANT
May 2020
$1.2m
GRANT
Total funding: $7.1m
Company benefits
- Flexible work environment
- 5 weeks paid vacation
- 100% paid health, dental and vision coverage
- Stipend for professional growth
- Monthly guest speakers
- Snacks and gourmet coffee
- Generous time off for new parents
Company HQ
Garment District, New York, NY
Leadership
Charles Best
(Founder & Board Member)Started as a Social Studies teacher at Wings Academy, a Bronx public high school, before founding DonorsChoose. Has been a Board Member for GuideStar, BMe Community, iMentor.
Alix Guerrier
(CEO)CEO of the company since 2022. Also the Board Director at Scholastic and an Advisor at Financepeer and Kinspire.
Salary benchmarks
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