SDR Manager, Roofr

• 3–6+ years in B2B SaaS (PLG or inbound-led motion strongly preferred)
• 1–3+ years managing SDR/BDR teams
• Experience in SMB or high-velocity sales environments
• Proven success managing inbound SDR teams
• Strong coach who develops people, not just manages metrics
• Data-driven but people-first leadership style
• Deep understanding of funnel metrics and conversion levers
• Experience working closely with Marketing and RevOps
• Comfortable owning reporting, dashboards, and performance analysis

Desirable

• We’re looking for a highly operational, coaching-first SMB SDR Manager to lead our inbound SDR team. This team sits at the very top of our revenue funnel—owning speed-to-lead, qualification, and early-stage customer experience for inbound prospects coming through our PLG and marketing channels
• You will lead, coach, and develop a team of SMB SDRs while partnering closely with Marketing, Growth, RevOps, and Sales to optimize conversion across the funnel
• Hire, onboard, and develop a team of inbound SMB SDRs
• Build a high-performance, high-accountability team culture rooted in coaching and development
• Run regular 1:1s, call coaching, pipeline reviews, and performance management
• Own speed-to-lead, contact rate, qualification quality, and pipeline creation
• Optimize lead routing, prioritization, and follow-up processes
• Ensure SDRs deliver a world-class first impression of the company
• Partner with Growth & Marketing on lead flow, lifecycle stages, and MQL → SQL conversion
• Align on ICP, scoring models, and segmentation strategies
• Support webinar, demo request, trial, and hand-raiser follow-up motions
• Partner with SMB AEs and AMs to ensure high-quality handoffs
• Create feedback loops on lead quality and conversion
• Align on qualification criteria, discovery standards, and pipeline hygiene
• Own SDR dashboards and reporting (conversion rates, SLAs, pipeline contribution)
• Partner with RevOps to improve tooling, automation, and workflows
• Continuously test and optimize scripts, sequences, and talk tracks

• At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you
• Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too
• And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️