Product Marketing Lead, RYE

£68-80k

Plus bonus & equity package

Junior and Mid level

Remote from Europe

The intelligence layer for modern business energy

Posted today

The intelligence layer for modern business energy

1-20 employees

B2BEnergyBusiness IntelligenceSaaS

Posted today

£68-80k

Plus bonus & equity package

Junior and Mid level

Remote from Europe

1-20 employees

B2BEnergyBusiness IntelligenceSaaS

Company mission

To ensure the energy transition benefits those that need it most.

Job

Company

Role

Who you are

2 to 4 years of proven ability to define and build complex GTM systems and communicate at scale, in order to achieve a high conversion rate but at a low cost to serve.
A track record of writing (and validating) compelling product positioning. You understand how to create clarity and differentiation with words and images
You’re comfortable working in complex environments and across functions like account management, sales and product design.
If you’re constantly looking to improve processes and situations, if you care about detail as much as strategy, if you think your capacity and potential is nowhere close to being met, please reach out

What the job involves

Develop and execute comprehensive GTM plans that outline the target audience, launch goals, messaging, and promotional activities
Lead the process of continuous experimentation, utilizing A/B testing, multivariate testing, and other data analysis techniques to optimize every stage of the customer lifecycle for maximum conversion and lifetime value
Conduct thorough market and competitor analysis to identify a unique value proposition and translate it into clear, consistent, and persuasive messaging that resonates with customer needs and pain points.
Make products that people want. Key objective will be to increase the number of customers using RYE products.

Our take

Rising or fluctuating energy prices are a cause for concern for businesses, especially multi-site companies struggling to keep up with various bills. RYE is an intelligence layer that helps companies analyse and control the energy they use.

Combining energy consultation with smart, flexible software, RYE connects with meter data to monitor an office’s energy use, and matches them with an energy consultant to manage spend. It’s especially helpful for multi-site hospitality businesses that benefit from connecting the energy data of different properties.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (1 round)

Aug 2024

$1m

SEED

Total funding: $1m

Company benefits

Freedom: hybrid with full-remote periods and unpaid sabbatical opportunities
Fulfilment: Opportunity to develop a high-impact product and evolve in line with it
Independence: Competitive salary and benefits, including a serious founding stock option program
Connection: Regular off-sites in various locations that you’ll actually look forward to
Health insurance, paid lunches, wellness stipend

Company HQ

Farringdon, London, UK

Leadership

Diego Vega

(CEO)

Previously founded La Pepa where they served as the Director for 5 years. They also worked as a Senior Associate at Breega for 2 years.

Mike Francis

(CTO)

Previously held Engineering roles at Sunsave, Bulb, and Pod Point. They also worked as a Lead Developer at Benchmark and as a Web Developer at ilk agency and Code Blue Group.

Share this job