Group Creative Director, MasterClass
$240-270k
+ Equity
Streaming platform for learning
Open for applications
Streaming platform for learning
501-1000 employees
Open for applications
$240-270k
+ Equity
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Visionary Leader: Proven experience leading creative teams across advertising, product, content, and creative strategy workstreams
- Dynamite Storyteller: Exceptional writing skills with the ability to craft compelling narratives across various forms and mediums
- Empathetic Mentor: Strong people management skills with a track record of inspiring and developing creative talent
- Strategic Thinker: Ability to translate strategic objectives into creative concepts that resonate with our audience
- Collaborative Partner: Experience working closely with cross-functional teams to drive integrated marketing efforts, including Performance marketing
- Innovative Creator: A portfolio showcasing award-winning work and a knack for pushing creative boundaries
- 10+ years of experience in creative roles, with a focus on producing standout work for global brands
- Experience directing copy, art direction, design, video, animation, and other creative disciplines
- Demonstrated expertise in conceptual and strategically-led campaign development
- Experience in both agency and in-house environments
- Ability to prioritize and work well under pressure while maintaining speed and high attention to detail given shifting timelines, updates, and last-minute changes. Should have a strong operational mindset and vision for the team
- Ability to provide and receive constructive feedback across creative disciplines
- Strong presentation skills and attention to detail; presenting work on behalf of the team, explaining the creative vision, strategy and approach
- Experience working with performance marketing and enterprise brands preferred
- Experience developing and maintaining brand voice and tone guidelines
- Understanding of performance marketing and its integration with creative strategy
- Proven ability to manage multiple projects in a fast-paced environment
- Versatility in writing styles and tones, from short-form brand advertising & performance copy to longer-form editorial content
What the job involves
- As our Group Creative Director, you'll be reporting to our Executive Creative Director, and lead our copy and storytelling efforts, while also setting the bar to creatively lead a diverse team of copywriters, designers, video editors, art directors, and animators ranging from class launches, campaigns to product launches
- Your passion for storytelling and strategic vision will shape how we communicate with our global audience
- Whether through advertising campaigns, digital experiences, products, social content, or printed materials, you'll ensure our voice is fresh, authentic, engaging, and unmistakably MasterClass
- Lead and Inspire: Guide the creative vision and strategy for creative campaigns, products, and marketing communications. Inspire your team to push the boundaries of creativity and innovation
- Shape Our Voice: Write, define, and champion the tone and voice of marketing copy across various channels, ensuring consistency and authenticity. Delivering on-strategy, on-target, and on-brand messages and ensuring other writers are doing the same
- Collaborate and Innovate: Work closely with cross-functional teams, including brand, performance marketing, enterprise, and product, to develop forward-thinking ideas and strategies
- Mentor and Grow: Develop and mentor a team of copywriters, designers, and art directors, fostering a culture of creativity, collaboration, and continuous improvement
- Direct and Oversee: Provide creative direction and oversight across copy, art direction, design, video, animation, and other creative disciplines
- Execute with Excellence: Deliver compelling, on-brand messages across all touchpoints, maintaining the highest quality standards and attention to detail
- Adapt and Evolve: Stay ahead of industry trends and continuously seek new ways to tell our story in a rapidly changing landscape
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
-18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company values
- Transform Members' Lives: We are here because we want to change lives. Everything we do is to help our members unlock their full potential through learning. When we do this we can have a lasting impact not only on their lives, but on the planet. Our members come first, always
- Think Differently, Act Together: Wisdom comes from anywhere. When we stay humble, support each other, and bring our diverse backgrounds together to achieve the same mission, there’s no limit to what we can accomplish
- Build A Legacy: We are building a library of knowledge from the greatest minds in the world. We have the opportunity and responsibility to do the best work of our lives so that it stands the test of time and honors our instructors, our members, and ourselves
- Be Passionately Curious: We never forget the power of learning, asking, and seeking deeper understanding. We always assume that we are only 1% of the way there, and we savor the journey
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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