Brand Marketing Director, KOHO Financial
CA$150-180k
+ Equity
Financial management application
Job no longer available
Financial management application
201-500 employees
Job no longer available
CA$150-180k
+ Equity
201-500 employees
Company mission
To allow Canadians to be able to travel more, retire sooner, and live more balanced lives
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 10+ years of experience in brand marketing/creative management, with at least 3+ years in a leadership role
- Proven experience in a senior brand marketing role, preferably in the fintech or financial services industry
- Strong strategic thinking and analytical skills with a track record of successful brand development
- Excellent leadership and team management capabilities
- Demonstrated success in executing impactful advertising and PR campaigns
- In-depth knowledge of social media platforms and trends
- Exceptional communication and interpersonal skills
What the job involves
- As the Director of Brand Marketing at KOHO, you will play a pivotal role in shaping and executing the brand strategy to elevate KOHO's presence in the Canadian fintech market
- This position requires a seasoned marketing professional with a strong background across integrated marketing and creative management
- As an experienced leader, this role will be instrumental in building and enhancing the brand’s presence in the market, ensuring it aligns with the company’s mission while resonating with our target audience
- This position will report directly into the CMO and manage a team of integrated marketers and creative professionals
- Develop and implement comprehensive brand marketing plans that align with KOHO's overall business objectives
- Ensure consistency in brand messaging and positioning across all channels with the development and maintenance of brand guidelines
- Measure and analyze the impact of brand activation efforts
- Oversee the creation and execution of impactful advertising campaigns to drive brand awareness and customer engagement
- Deliver breakthrough creative concepts and creative stewardship
- Manage internal teams and external agencies to develop compelling and breakthrough creative content
- Monitor and analyze campaign performance metrics to optimize future marketing efforts
- Build and maintain strong relationships with media outlets, influencers, and industry stakeholders
- Manage PR strategy and outreach across initiatives to secure positive media coverage and enhance KOHO's reputation/earned footprint in the market
- Oversee the development and execution of social media programs, ensuring alignment with overall brand goals
- Monitor social media trends, engage with the online community, and identify opportunities for brand promotion
- Build and maintain a scalable advocacy program
- Conceptualize and execute brand activation events and initiatives to connect with the target audience
- Develop partner opportunities for expanded brand presence and customer engagement
- Lead and inspire a high-performing marketing team, providing guidance and mentorship
- Foster a collaborative and innovative work culture within the marketing department
Our take
In the wake of the gradual shift from physical to virtual interactions, the global internet-only banking industry has also seen tremendous growth in recent years. KOHO financial is part of this growing trend, they are a financial solution and payment platform built to help Canadians with managing their finances.
Apart from typical savings and budgeting common with money-management apps, KOHO customers enjoy a suite of financial services that help to build better credit, spending habits and insurance. As part of this, its product appeals especially to the majority of the paycheck-to-paycheck demographic.
KOHO's impressive growth and suite of products also appeal to investors who have backed it with one of the highest levels of funding in the Canadian fintech sector. However, this hasn't completely insulated it from the turbulence in the global economy, which led to KOHO restructuring in early 2023. With 2024 debt funding now secured, it is now focused on growth, aiming to further extend its lead in the Canadian market and achieve a Schedule 1 bank licence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2024
$27.8m
LATE VC
Dec 2023
$59.7m
SERIES D
Total funding: $296.2m
Company benefits
- Stock options
- Semi-annual merit increases
- Holiday bonus
- Work from anywhere
- Generous PTO
- Health & Lifestyle spending accounts
- $1000 remote office setup budget
- $5000 referral bonus
- Free KOHO Premium account
- Icon Potential Alt Text
- In-house coaching program
- $2000 annual training allowance
- Approachable leadership
- Bias towards action
Company values
- Practice & foster candor: We commit to respectfully speaking up and embrace positive conflict. Our minds? Open. Our egos? Left at the door.
- Own it: If we see a problem, we become a part of the solution. That way, we build the company we want to work for, and a product we're proud to use.
- Have a growth mindset: At KOHO, we own our growth, continuously improving through collaboration and curiosity. After all, stagnation is the enemy of progress
- Think like a customer: We lead with humanity and never lose sight of the real people our work impacts
- Build community: We actively contribute to KOHO culture — it belongs to all of us. We have a shared responsibility to make KOHO a safe and inclusive place for all
Company HQ
Liberty Village, Toronto, ON
Articles
Leadership
Daniel Eberhard
(CEO)Previously a co-founder and Vice President at Kineticor Renewables before their acquisition.
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