Head of Advertising and Performance Marketing, Vanta
$250-294k
+ Equity
Automated compliance and security provider
Job no longer available
Automated compliance and security provider
501-1000 employees
Job no longer available
$250-294k
+ Equity
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- Minimum 10+ years of experience in advertising, digital marketing, or performance marketing
- Experience in buying diverse media formats such as podcasts, TV, newsletters, paid social, paid search and working with influencers
- Proven track record of driving measurable revenue and pipeline growth through integrated, multi-channel advertising campaigns
- Strong leadership skills with experience managing cross-functional teams
- Excellent strategic, analytical, and communication skills
- Demonstrated ability to thrive in a fast-paced, dynamic environment with global responsibilities
What the job involves
- The Head of Advertising and Performance Marketing is responsible for developing and executing an integrated advertising strategy that drives brand and revenue growth through both creative storytelling and data-driven performance initiatives
- This role leads a cross-functional team to design, implement, and optimize multi-channel campaigns across global markets. In addition, the role will build a Center of Excellence (CoE) to foster best practices, innovation, and agility—supporting campaigns focused on pipeline creation while ensuring responsiveness to evolving market dynamics
- Develop and implement a comprehensive advertising and performance marketing strategy aligned with overall business objectives and tailored for diverse global regions
- Lead a diverse team of global advertising professionals, including digital marketers, sponsorship media buyers and webinar marketers
- Build a Center of Excellence (CoE) to ensure consistency in strategy and execution across regions
- Utilize advanced analytics tools and performance metrics to refine targeting, messaging, and budget allocation for optimal campaign outcomes
- Manage and allocate advertising budgets efficiently, ensuring maximum impact and ROI across channels
- Stay current with industry trends, emerging technologies and best practices to continually evolve the advertising strategy
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company HQ
Civic Center, San Francisco, CA
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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