Santa Monica, CA
Monthly subscription service for beauty products
Job no longer available
Monthly subscription service for beauty products
201-500 employees
Job no longer available
Santa Monica, CA
201-500 employees
IPSY's mission is to inspire individuals around the world to express their unique beauty. They support their mission via their online community and subscription service.
Desirable
There is considerable choice when it comes to beauty subscription services, although Ipsy has cemented itself as a leader in the $2.6 billion industry. It may have something to do with the reach and influence of co-founder Michelle Phan – considered to be one of the founders of the booming YouTube makeup community and with videos that have been viewed over a billion times.
Ipsy charges members $12 per month to receive bundles of makeup samples through the mail. These are tailored to the user, who completes a beauty questionnaire to determine characteristics such as skin tone, eye color, and favorite brands.
The company boasts more than three million members. In 2020, it strengthened its position in the industry by buying its rival BoxyCharm, combining the businesses into a new company called Beauty for All Industries. Building on this momentum, Ipsy also launched its own ethically-inclined personal care brand called Refreshments later in the year.

Kirsty
Company Specialist at Welcome to the Jungle
-11% employee growth in 12 months
Dec 2020
$133.4m
Sep 2015
$100m
Downtown, San Mateo, CA
Jennifer Goldfarb
(President)MBA from Stanford. Began career as an Analyst, at Lehman Brothers, and Goldman Sachs. Went on to become an Associate at Goldman Sachs. Worked for 7 years at Bare Escentuals, first as Director of Marketing and then VP of Corporate Strategy. Currently Co-Founder & Executive Chairwoman of BFA Industries.
Marcelo Camberos
(CEO)MBA from Stanford. Was an Associate at JPMorgan for over 4 years. Worked in Business Development & Marketing as a VP of HSM Americas, and of Funny or Die, Inc. CEO & Founder of Real Influence. Current Co-Founder & CEO of BFA Industries.
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