Social Media Coordinator, IPSY

• 3-5 years of experience in a social media role, with hands-on experience publishing to social platforms, creative development of content for Instagram, TikTok, Facebook and YouTube
• 1+ years of experience analyzing and reporting data using social media listening tools. Ability to provide insights and key takeaways based on data
• Exercises judgment within defined processes and guidelines to produce work. Exercises judgment within defined procedures and policies to determine appropriate action

Desirable

• Partnering with Social Media Manager to ideate, execute and analyze all social content that supports the IPSY member journey to improve the full marketing funnel (increasing brand awareness, engagement, consideration, and conversion). This includes social media activations and IPSY events
• Integral part of the monthly cyclical production process that includes strategic meetings with cross-functional stakeholders and creative brief creation
• Publishing to priority social platforms that can include Instagram, Facebook and YouTube
• Manage and maintain internal programming calendar
• Manage a monthly budget for boosted/promoted posts and ad content on Instagram
• Participate in creative and strategic brainstorms for content that supports our member journey
• Support the social team efforts to achieve weekly, monthly, annual goals on Instagram and TikTok
• Ideate and pitch unique, engaging social media activations to develop innovative custom content that breaks through the social clutter
• Work closely with cross-functional partners in the Creative, Experiential, Brand Operations, Brand Partnerships, Influencer, and Lifecycle Marketing teams
• Report insights gained from monitoring performance to internal stakeholders regularly -- weekly and monthly
• Curate and obtain approval to repost images, videos, and creator channels that align with IPSY’s brand values to articulate our story of diversity, inclusion, and self-expression
• Monitor and engage in brand-related conversations with IPSY’s community across all social media platforms
• Some travel required to cover events and/or key initiatives outside of California