Senior Director of Product Marketing, Vonage
More information about location
Cloud-based communications APIs
Be an early applicant
Cloud-based communications APIs
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To make communications more flexible, intelligent, and personal to help enterprises stay ahead.
Role
Who you are
- The ideal candidate has hands-on experience owning end-to-end marketing plans and campaigns, understands the CCaaS and UCaaS markets, its segments and routes to market, is passionate about the business communications space, and is adept at producing engaging customer-facing marketing collateral
- The candidate also has a deep understanding of artificial intelligence in the context of CCaaS and UCaaS (CX & EX), and experience conducting comparative analysis of competitor solutions
- The ideal candidate will also have telecommunications service provider experience to be able to drive
- 5+ years in business strategy, intelligence, product marketing, strategic planning, customer insights, or similar job function
- Contact Center, Unified Communications, Telecom, Mobility, AI and SaaS experience preferred
- Relevant degree, such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Engineering, Finance, Statistics, Business/Administration, Education, Computer Science.Self-starter that can work independently to manage own workload effectively and with minimal supervision, as well as being part of a team
- Good analysis skills, including the ability to draw appropriate conclusions from large amounts of data, and to present findings and insights
- Fluent in English (written and spoken) with the ability to produce high quality content
- Proven organizational and time management skills are required with demonstrated ability to manage multiple deadlines simultaneously
- Professional and mature approach with the ability to comfortably interact with all levels, including Senior Management
- An inquisitive learner who likes to take on new challenges and opportunities
- Experience managing outside research vendors is desired
What the job involves
- The candidate will join the Applications Product Marketing team, part of a highly creative, energetic and results-oriented organization that leads the marketing strategy for our business.
- We own and direct the strategy, planning, and execution to attain revenue, profit, and segment market share goals
- We will leverage deep industry knowledge, deep analysis of market and customer data, and superior product knowledge to develop actionable marketing strategies and product GTM roadmaps.
- We are creative and collaborative, striving to convert Vonage’s products and services into solutions that meet the needs of our current and future customers
- The Product Marketing Manager is an individual contributor role that will develop and execute the go-to-market (GTM) plans for Vonage Cloud Based Applications (e.g., Vonage Contact Center and Vonage Business Communications).
- This position plays an instrumental role in defining the long-term direction of Vonage’s growth in the business communication space.
- The ideal candidate will work alongside the rest of the product, sales and marketing teams to create compelling value propositions, messaging and content in all areas of focus
- This role reports into the Sr. Director of Product Marketing.
- Analyze key industry and technology trends that impact or have the potential to impact Vonage’s business or customers by conducting primary and secondary research. The contact center as a service (CCaaS) space is the primary responsibility, but the UCaaS space is also desired
- Identify market offers and opportunities through research and analysis including market TAMS, CAGRs, trends, share, share of wallet and segmentation including geographic, industry/vertical, etc. (and future projections/influencers for the same)
- Assist in the building of business cases and go-to-market strategies and scenarios, in partnership with the greater product and engineering, product marketing, campaign, and channel (field, alliances, indirect) marketing teams
- Identify, procure and manage relevant sources of secondary market research and data, e.g., 3rd party analyst, PR firm findings, publicly available financial docs and filings, primary research, corporate assets, etc. to build and maintain a clear view of the market and its dynamics for the CCaaS and UCaaS space
- Product Positioning and Messaging: collaborate with product management teams to develop differentiated product positioning and messaging that highlights our competitive advantages, both for direct and indirect sales channels (including channel partners and resell via communications service providers)
- Competitive Intelligence: Research public and non-public information sources to build analytical competitive intelligence of key competitors in the CCaaS and UCaaS space, including their product offerings, pricing strategies, marketing tactics, target markets, and overall business performance
- Competitive Landscape Mapping: Develop and maintain comprehensive competitive landscape maps, highlighting key differentiators, strengths, and weaknesses of competing solutions, including key competitor business metrics, e.g., market sizing across lines of business, market share, geo splits, etc
- Manage 3rd party contractors to perform deeper level functional competitive analysis that cover purchasing, customer onboarding and application usage experiences. Includes the definition of Scope of Work, contractor coordination and reporting
- Devise innovative ways to acquire market intelligence and to develop new strategies to further enhance the market intelligence program
- Collaborate with regional and global teams across Vonage to gather, structure and analyze market information and deliver the resulting intelligence analysis to all relevant stakeholders
- Develop content/collateral in the form of presentations, documents, market and financial models, thought leadership (blogs, white papers), and other deliverables that incorporate key research findings and showcase our industry expertise, to be consumed by a diverse group of stakeholders: from executive leadership, to sales, to product owners, etc
- Prepares and delivers presentations for executives and customers, and manages the content and delivery for webinars, tradeshows, etc
- Supports the Analyst Relations team in response to analyst surveys/RFIs, and prepares and delivers analyst presentations
- Synthesize data to provide decision makers with actionable insights as input to potential corporate, product, and sales strategies
- Contribute to major group deliverables including our quarterly and annual business planning processes
Our take
According to Vonage, technology should make business communication easier, but it currently makes it more complicated due to the various communication platforms that users need to spend time learning how to use. Moreover, users often realise that the platform is not the right choice for them after wasting a lot of time understanding how to navigate it. Vonage aims to change this by providing enterprises with a flexible cloud communications platform that simplifies business communication.
Vonage offers a unified communications solution that is easy to understand and use every day. The platform integrates communication via voice, messaging, video, and data and gives clients the flexibility to choose from a wide range of tools and integrations or to create new ones using Vonage's APIs.
Following its acquisition by Ericsson - a multinational networking and telecommunications company - Vonage has been focused on expanding its presence in wireless enterprises and broadening its global offerings. Vonage won the 2022 FinTech Award for Outstanding Cloud Communications Solutions in recognition of its growth and continued dedication to the development of new technologies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2005
$200m
SERIES E
Aug 2004
$105m
SERIES D
Total funding: $372m
Company benefits
- Unlimited paid annual leave 🇺🇸
- Flexible working hours 🇺🇸
- Medical cover 🇺🇸
- Health Savings Account 🇺🇸
- Dental and Vision Cover 🇺🇸
- Income Protection 🇺🇸
- Maternity/Paternity Leave 🇺🇸
- Retirement Plan 🇺🇸
- Telehealth 🇺🇸
- Tuition Reimbursement 🇺🇸
- Legal plan 🇺🇸
- Career progression 🇺🇸
- Training 🇺🇸
- Industry conferences 🇺🇸
- Unlimited paid annual leave 🇬🇧
- Flexible working hours 🇬🇧
- Company pension 🇬🇧
- Life assurance 🇬🇧
- Income Protection 🇬🇧
- Cycle to work scheme 🇬🇧
- Payroll Giving for Charities 🇬🇧
- Train Season Ticket Loan 🇬🇧
- Private Medical 🇬🇧
- Dental & Eye Cover 🇬🇧
- Gym Membership Loan 🇬🇧
- Enhanced Maternity and Paternity Leave 🇬🇧
- Career progression 🇬🇧
- Training 🇬🇧
- Industry conferences 🇬🇧
- Work laptop 🇬🇧
- Secure bicycle storage 🇬🇧
- Breakouts areas include games room, relaxation room, playstation, table tennis and much more 🇬🇧
- Discounts in London attractions through TasteCard Loan and BUPA, the medical provider 🇬🇧
- Social meetups, i.e. yearly Hackathons, Christmas party, etc 🇬🇧
Company values
- Accountability - We do what we say and we own what we do
- Collaboration - We believe different perspectives bring better outcomes
- Trust - We recognize and rely on each other’s talents to achieve excellence
- Excellence - We focus on being the best at what we do
Company HQ
Holmdel, NJ
Articles
Leadership
Rory Read
(CEO, not founder)Member of the Ericsson Leadership Team and Board Member at Booz Allen Hamilton. Previously worked for Dell in a variety of roles, including Chief Operating Executive.
People progressing
Joined as Talent Acquisition Partner (EMEA/APAC), being promoted to Senior Talent Acquisition Partner (Global) after 2 years and currently the Senior Global Head of Talent.
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