Growth Marketing Lead, TRM Labs
Blockchain investigations & risk management
Open for applications
Blockchain investigations & risk management
201-500 employees
Open for applications
201-500 employees
Company mission
To build a safer financial system for billions of people.
Role
Who you are
- 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
- Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
- Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
- Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
- Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
- Strong project management and executional rigor, with a bias for impact, iteration, and scale
- Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
- Comfortable working in fast-paced, high-growth environments with evolving goals and priorities
What the job involves
- The Marketing team at TRM Labs is looking for a Growth Marketing Lead to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes
- You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings
- Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
- Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity
- Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates
- Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys
- Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact
- Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks
Our take
The crypto space has become more mainstream but it is also intensely volatile and poorly regulated, with a high degree of anonymity afforded to its users. As such it has become a major source of financial fraud with $20 billion in crypto stolen in 2022 alone. TRM Lab exists to return trust to the blockchain, helping banks, government agencies and crypto companies detect and combat fraud with its blockchain intelligence solutions.
As the risk of blockchain fraud is only increasing, with the proceeds often being used for organized crime, there are a number of companies working in this space. TRM stands out with the breadth of its crypto asset coverage and the strength of its cross-chain analytics. It has partnered with the FBI and Europol to aid its investigations, and is also used by major crypto companies MoonPay and Binance.
The company has grown its revenue by almost 500% year on year since its founding in 2018, and has raised a significant amount of capital. With the funding its secured, its further developing its product and hiring additional talent. And as businesses and government agencies increasingly come to grips with fraud in the crypto space, TRM is well poised to continue its rapid growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2022
$70m
SERIES B
Dec 2021
$60m
SERIES B
Total funding: $150.1m
Company benefits
- DIstributed, not distant
- Competitive compensation package
- Paid time off: 25 days of vacation and competitive holistic paid time off plans
- Parental leave & family planning: 18 weeks of paid parental leave (if employed for at least 180 days unless the home state or country required less tenure). For select eligible regions, we also offer fertility treatments via the Carrot platform
- Health coverage: Premium coverage for medical, dental, vision and life insurance
- Company retreats
- Career growth
Company HQ
SoMa, San Francisco, CA
Leadership
Esteban Castaño
(Co-Founder & CEO)Former Business Analyst at McKinsey & Company. Founded the Digital team at Generation, a high growth youth employment program, before launching TRM in 2018.
Rahul Raina
(Co-Founder & CTO)Former Senior Business Analyst at McKinsey & Company. Former Software Engineer at Amazon Web Services and Opendoor.
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