Director of Marketing Operations & Automation, Unanet

• You are a collaborative and data-driven leader who drives operational improvement through cross-functional influence at all levels
• You bring a strong understanding of integrated multi-channel, multi-touch marketing campaigns and demonstrated experience with building scalable campaign processes and reporting
• You are an exceptional communicator who can simplify complex workflows, align diverse stakeholders, and build consensus to move initiatives forward
• As a systems thinker, you design scalable, processes that balance rigor with flexibility in fast-paced environments
• You are AI-forward, with hands-on experience rethinking and rebuilding processes into agentic workflows
• You enjoy experimenting, learning about new technologies, and continuously optimizing the MarTech stack
• 10+ years of experience in B2B SaaS Marketing, with 5+ years in Marketing Operations
• 5+ years of people management experience; proven ability to attract, grow, and develop talent
• Strong track record of operational leadership in Marketing Operations, ideally in a Revenue Operations structure
• Proficient with HubSpot, Salesforce, Demandbase, LeanData, Gong and ChatGPT Codex or Claude Code
• Excellent cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Bachelor’s degree in Marketing or related

Desirable

• We are seeking a forward-thinking, execution-focused Director of Marketing Operations & Automation to lead the data, systems, processes, and reporting foundation of our Marketing organization
• This role sits at the center of Marketing, Sales, and Customer Success, driving alignment, accountability, and measurable impact across the full marketing-to-revenue lifecycle
• Our hire will thrive in ambiguity and will bring a strong blend of analytical rigor, process design, and hands-on technical expertise
• They will translate strategy into scalable campaigns, operational frameworks, and performance reporting that directly supports revenue outcomes
• Operating at both strategic and execution levels, this leader establishes governance, measurement, and infrastructure that enable high-performing Marketing teams
• They partner closely with Marketing leadership, Revenue Operations (GTM Systems and Sales Operations), Sales, and Customer Success to ensure seamless execution across our revenue engine
• This role reports to our VP of Commercial Revenue Operations, manages one direct report, and serves as a key member of our Marketing leadership team
• In your First 30 Days, you will immerse yourself in our marketing and GTM ecosystem, gaining a deep understanding of our MarTech stack, data architecture, campaign execution model, and full marketing-to-revenue lifecycle. You will build relationships across Marketing, Revenue Operations, and Sales while learning our existing operational processes, procedures, and engagement practices. By Day 30, you will have a clear understanding of how our systems, workflows, and cross-functional collaboration support marketing execution and revenue outcomes
• In your First 60 Days, You will begin by learning and familiarizing yourself with the existing Marketing Operations roadmap in partnership with Marketing Leadership and Revenue Operations, gaining a deep understanding of our systems, processes, and measurement frameworks that support our GTM strategy and Marketing objectives. You will evaluate and build on our current lead management, lifecycle governance, reporting frameworks, and campaign operations to further improve funnel visibility and pipeline quality. By Day 60, you will begin stepping into ownership of key operational initiatives, driving ongoing improvements that strengthen cross-functional alignment and streamline campaign execution
• In your First 90 Days, you will take full ownership of the systems, governance, and reporting infrastructure that power our Marketing organization. This includes deepening your understanding of our HubSpot and integrated systems, marketing-to-sales workflows, and reporting frameworks, while identifying opportunities to strengthen operational efficiency and insight delivery across campaigns and channels. By Day 90, you will have assumed full ownership of these operational areas, driving execution against the existing roadmap and taking responsibility for ongoing improvements that enable scalable, data-driven marketing aligned to revenue outcomes