Senior Marketing Manager, Convex
Lead Generation
$110-160k
+ Stock Options
Commercial services software provider
Job no longer available
Commercial services software provider
101-200 employees
Job no longer available
$110-160k
+ Stock Options
101-200 employees
Company mission
To serve as the most important partner to digital-first commercial services businesses.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred
- Proven experience (at least 5 years) in marketing with a focus on lead generation, preferably in a Series A/B/C B2B Vertical SaaS
- Demonstrated success in creating and executing effective lead generation strategies and campaigns
- Proficiency in utilizing marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) to drive lead generation and track performance
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience executing campaigns for both Account Based Marketing Enterprise and mid market high volume
- Excellent leadership and interpersonal skills to effectively manage a team and collaborate with cross-functional stakeholders
- Exceptional written and verbal communication skills, with an eye for detail and creativity in crafting marketing messages
- Ability to adapt to a fast-paced, dynamic environment and prioritize multiple projects effectively
What the job involves
- The Senior Manager of Marketing - Lead Generation will play a pivotal role in driving growth and revenue by developing and executing strategic lead generation campaigns and initiatives
- You will be responsible for developing a comprehensive lead generation strategy that aligns with our business objectives, effectively targets our ideal customer personas, and generates high-quality leads to fuel the sales pipeline
- You'll play a pivotal role in shaping how marketing contributes to the commercial and brand success of the business
- Lead Generation Strategy: Develop, implement, and continuously refine the lead generation strategy to attract, nurture, and convert prospects into qualified leads. Identify key channels, tactics, and technologies to drive lead generation success
- Content Strategy: Work with the content team to create consumable and interesting content. Market the content to fuel results for a comprehensive SEO strategy
- Event Strategy: Own the event budget and design, plan, and execute micro events in cities across the country to drive customer interest
- Community Management: Understanding our unique category and the interests of the members will be essential. You will foster this interest through long term community strategies
- Campaign Planning and Execution: Collaborate with cross-functional teams, including Product, Sales, and Marketing, to create and execute targeted lead generation campaigns. This includes email marketing, content marketing, social media, webinars, paid advertising, events, and other creative approaches
- Lead Nurturing: Implement effective lead nurturing programs to engage and educate prospects throughout the buyer's journey. Develop automated nurturing workflows to ensure leads are consistently nurtured, increasing their likelihood to convet
- Analytics and Reporting: Establish key performance indicators (KPIs) and regularly analyze the effectiveness of lead generation campaigns. Provide insightful data-driven reports to senior management, highlighting areas of success and opportunities for improvement
- Database Management: Oversee the maintenance and growth of the marketing database. Implement data segmentation strategies to personalize messaging and improve targeting accuracy
- Budget Management: Manage the lead generation budget, ensuring optimal allocation of resources to maximize ROI on marketing initiatives
- Market Research: Stay up-to-date with industry trends, competitor activities, and emerging lead generation technologies to maintain a competitive edge in the market
Our take
Commercial contractors are critical to maintaining a building’s key infrastructure, such as elevators, escalators, and security systems. However, their business potential can be limited by their antiquated, manual go-to-market strategies. Convex focusses on helping commercial servicers increase their revenues through data-driven go-to-market strategies, and improved customer discovery techniques.
Through its platform, users can gain a "360-Degree View" of a property's data, with all its information visualized in one place. This equips sales reps to spend more time on more valuable leads, as well as target relevant decision makers in their conversations. Convex also supplies the means to accelerate new staff onboarding, further improving overall productivity for its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Generous equity
- Top tier health, vision & dental coverage
- Company-sponsored 401(k) savings plan
- Flexible time off to take what you need, NYSE holiday schedule + Juneteenth
- Generous parental leave policy
- Team Building
- Regular company outings & team retreats
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Charlie Warren
(CEO)Charlie studied at MIT before spending 2 years on the Council on Foreign Relations and working as a Goldman Sachs Summer Associate. They co-founded Route in 2015, and during a year at Goldman Sachs, they co-founded Convex in 2016.
Blake Meulmester
(CPO)Blake took an MBA at MIT after working as a Consultant at Deloitte and Camber Collective. They spent a year at Goldman Sachs before leaving in 2017 having co-founded Convex.
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