Product Marketing Manager, Persado
$83-100k
AI-driven content generation for enterprise marketers
Job no longer available
AI-driven content generation for enterprise marketers
201-500 employees
Job no longer available
$83-100k
201-500 employees
Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
Role
Who you are
- At least 2 years of experience in product marketing at a B2B SaaS company (or equivalent experience)
- Smart, driven, curious and caring; a self starter, and quick learner with sharp business acumen
- Ability to create and maintain a project plan for large scale, multi-stakeholder initiatives, you have excellent time management skills, and thrive under tight deadlines and quick turnaround times
- Impeccable writing skills: You are a storyteller who is equally comfortable drafting long-form material, (e.g. case studies and white papers), and bullet-point content for one-pagers and webpages
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
- Adept at influencing peers and managers, and building consensus in an ever-changing, fast-paced environment
- Effective partner to all functions from R&D and product to sales and marketing
- BA/BS or Master's degree, preferably with emphasis on Marketing
What the job involves
- Be an expert of Persado’s platform, capabilities, and features
- Develop content and collateral to assist teams in driving business growth, including pitch decks, one sheeters, product collateral, case studies, internal documentation and more
- Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform marketing priorities and adjust our materials
- Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs
- Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention collateral
- Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends
- Work cross-functionally with product, customer success and sales teams to influence product roadmaps based on market demand, competitor intelligence, and customer feedback
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
Company HQ
NoMad, New York, NY
Leadership
Alex Vratskides
(Co-Founder & CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.
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