Gen Z were born with technology surrounding them and therefore consume digital media differently to the generations that came before. They are more attuned to spot disingenuous marketing ploys which has lead brands to use online 'influencers' to promote their product/services through apps like TikTok, Snapchat and Instagram.
The Fanbytes brand dashboard allows users to see everything from best performing videos to their past branded content. It tracks audience views, completion rates and even screenshots, which helps enable artists, content creators and brands to effectively monetise by growing audiences and seeing where the best engagement is.
Timothy Armoo, CEO of Fanbytes, studied computer science at university and it's his love of maths and algorithms that help the team find the right influencers for the campaigns they put together.
Brands like Boohoo, Deliveroo and McDonald's have all launched successful campaigns through Fanbytes, but it's the company's ability to continue providing a valuable return to brands betting on this new wave of advertising that will help it win.
Steph
Company Specialist at Welcome to the Jungle