Director of Partnerships and Influencer Marketing, Oner Active
More information about location
3 days a week in office
Sportswear brand for strong and confident women
Open for applications
Sportswear brand for strong and confident women
21-100 employees
Open for applications
More information about location
3 days a week in office
21-100 employees
Company mission
To make fitness and wellbeing accessible, powerful and sustainable for all women.
Role
Who you are
- 10+ years of experience in influencer marketing, partnerships, or sponsorships, preferably in the direct-to-consumer or activewear/lifestyle space
- Proven leadership experience in developing and scaling influencer programs with a focus on revenue growth and ROI
- Extensive experience working directly with talent, including negotiating contracts and agreements, setting clear expectations for deliverables, and ensuring partnerships are executed effectively to maximize impact for the brand
- Deep understanding of the influencer landscape, including emerging trends, platform dynamics, and negotiation best practices
- Experience working with both micro-influencers and marquee talent, with a strong network of industry contacts
- Proven experience of success expanding programs onto new platforms, particularly TikTok
- Exceptional strategic and analytical skills, with a results-oriented mindset
- Proven ability to lead and develop teams, with experience managing direct reports and cross-functional initiatives
- Passion for women’s fitness, strength training, and community-driven brand building
What the job involves
- Reports into: Customer Acquisition & Growth Director
- Contract Type: Full Time, working 7.5 hours per day, 5 days per week
- The Director of Partnerships & Influencer Marketing will define and lead Oner Active’s approach to building meaningful, long-term relationships with influencers, athletes, and content creators who authentically embody our brand values
- This role will be instrumental in driving growth by shaping a best-in-class ambassador program, managing strategic collaborations, and expanding into new channels and platforms
- As the architect of our influencer and sponsorship strategy, you will balance creativity and performance, identifying opportunities to amplify brand awareness, engage new audiences, and drive measurable sales and new customer growth
- Collaborating closely with the founder and other key stakeholders, you will shape how Oner Active works with talent, identifying innovative ways to scale our program, refine our approach, and lead our expansion into emerging communities and platforms
- Own the vision and execution a comprehensive influencer and athlete partnership strategy aligned with business goals for revenue growth and customer acquisition
- Identify high-impact talent across a spectrum of tiers, from micro-influencers to marquee athlete ambassadors, ensuring alignment with the brand’s values and target audience
- Lead high level strategic discussions on talent selection, partnership models, and program scalability, working closely with the founder and leadership team
- Identify and track up-and-coming talent in emerging areas related to strength training (e.g. Hyrox, functional fitness), identifying opportunities to engage with these individuals early in their journey, and develop strategy for emerging talent and fitness niches that aligns with the overall business strategy, positioning the brand as a champion of innovation and authenticity within the fitness community
- Drive the brand's presence on new platforms including TikTok, by identifying and partnering with platform-specific creators who can expand reach and engagement
- Oversee all influencer collaborations, from gifted product campaigns to one-off sponsorships and long-term ambassador relationships
- Develop and oversee high-impact influencer and athlete partnerships, negotiating contracts and agreements that ensure mutual value and commitment
- Create structured compensation models, including gifting strategies, sponsored content agreements, and retainer-based ambassador programs
- Serve as the main point of contact for talent, ensuring clear communication, seamless collaboration, and a consistent brand message
- Drive strategic growth of the partnership program by identifying and onboarding new talent with significant growth potential and audience alignment
- Regularly analyse campaign performance to optimise strategies for cost-effectiveness and ROI, leveraging data to make informed decisions
- Expand the brand’s reach into new markets, demographics, and communities through innovative partnership approaches
- Collaborate with the creative and content teams to develop impactful assets that amplify influencer and ambassador campaigns
- Build and lead a high-performing team to support influencer and partnership marketing efforts, fostering a culture of innovation and accountability
- Partner closely with cross-functional teams (e.g., product, creative, and performance marketing) to integrate partnerships into broader brand initiatives
- Act as a key strategic voice in the leadership team, staying ahead of trends in influencer marketing, platform developments, and consumer behaviours
- Define and track KPIs for influencer and partnership marketing, focusing on metrics such as revenue contribution, customer acquisition, engagement, and ROI
- Present performance reports and strategic recommendations to the leadership team, driving data-driven decisions and investments
Salary benchmarks
Our take
Interest in personal fitness is rising meteorically across the UK, with over 10 million people holding gym memberships. While there's no shortage of clothing that people can wear to the gym, there is a constant need for fresh ideas in design. Gym wear is a fusion of function and fashion, and Oner Active is an exciting new startup offering both.
Founded by Krissy Cela, a popular influencer, this brand is making waves on social media even if it is yet to crowd out staples like Lululemon, Sweaty Betty or ASOS' 4505 sportswear. Its strength lies in the popularity of its product with its customers, who are reached through Instagram, Pinterest and TikTok more than via traditional advertising. With its responsive customer support and sleek yet comfort-focused designs (for instance, no front seam!), it is garnering a relatively small but loyal base to build its brand on.
Oner Active is looking to build on its strong start by taking on new talent in design, events management and marketing, to help it extend its product range and reach new customers. It also plans to develop its shopping platform by implementing functions that have become common among its competitors, for instance holds on items in the basket and an expanded range of payment processors. If these steps enable it to break through to a wider audience then Oner Active is in a good position to build a significant business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 🩺 HealthCare Cashback Scheme
- 🏖 25 days holidays + all Bank Holidays
- 💻 Work Anywhere for up to 30 days
- 🤝 Employer pension contributions up to 5%
- 🏋️♀️ Oner Active Clothing Allowance
- 🧘♂️ Lots of Support including Financial, Physical and Mental Wellbeing
- 📖 Training and Learning Allowances
Company HQ
London, UK
Leadership
Krissy Cela
(CEO)Is also a Co-Founder and the Lead Trainer with EvolveYou
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