Brand & Communications Manager, Seqera Labs

• We are looking for a candidate with native English proficiency who possesses a strategic mindset, exceptional communication skills, and a passion for building impactful brand experiences
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience 5 years in brand management, communications, or related roles, preferably in the technology or enterprise software industry
• Native English proficiency with exceptional written and verbal communication skills
• Demonstrated experience in developing and executing successful brand marketing campaigns
• In-depth knowledge of public relations principles and experience in media relations
• Familiarity with the latest marketing trends, digital platforms, and social media strategies
• Proficiency in project management and ability to prioritize tasks and meet deadlines in a fast-paced environment
• Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Passion for technology and the ability to grasp complex scientific concepts quickly

Desirable

• Seqera Labs is seeking a talented and driven Brand & Communications Manager to join our dynamic Marketing team
• Reporting to the Director of Marketing & Growth, you will play a pivotal role in shaping and elevating our corporate and product brands, crafting compelling messaging, and driving public relations initiatives and key sponsorships to enhance brand awareness
• Own and build upon the current corporate and product brand strategies, ensuring consistency across all touchpoints and aligning with Seqera's vision, values, and target audience
• Craft and refine brand messaging, positioning, and value propositions to effectively communicate our unique value to different stakeholder groups
• Drive the development and execution of comprehensive brand marketing campaigns, collaborating with cross-functional teams to deliver impactful and cohesive brand experiences
• Manage social media campaigns, including creating content calendars, scheduling posts, and monitoring engagement and performance metrics
• Manage and execute public relations initiatives, including media relations, press releases, thought leadership articles, and speaking engagements to enhance brand visibility and thought leadership positioning
• Maximize the return of strategic partnerships and sponsorships through the creation of multilayered campaigns that increase Seqera’s brand equity and reach
• Develop and maintain strong relationships with key industry influencers, media outlets, and industry organizations to amplify brand reach and secure relevant media coverage
• Oversee the development and maintenance of brand guidelines, ensuring consistent brand usage across all channels and assets
• Monitor industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and inform marketing strategies
• Measure and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and make data-driven recommendations for continuous improvement