Senior Product Marketing Manager, Sumo Logic
$165-193k
More information about location
Continuous intelligence platform for DevSecOps
Be an early applicant
Continuous intelligence platform for DevSecOps
501-1000 employees
Be an early applicant
$165-193k
More information about location
501-1000 employees
Company mission
Sumo Logic's mission is to create the leading machine data analytics platform that delivers continuous intelligence for modern applications.
Role
Who you are
- Minimum 5-7 years of experience in Product Marketing, Partner Marketing, Sales Engineering, or technical marketing roles with complex SaaS offerings geared towards Security Operations and IT Operations
- In-depth industry experience and working knowledge of SIEM, Security Operations, and at least one analytics domain (observability, log analytics, or data lakehouse platforms)
- Exceptional written and oral communication skills to evangelize how Sumo Logic excels at SIEM and analytics offerings for security and IT operations personas both internally and externally
- Technical subject matter expertise to independently develop webinars, videos, technical collateral, ROI/value-oriented assessments, and security-focused content
- Highly collaborative work style to learn from others and build upon their ideas
- Passion for driving product innovation and effectively communicating cross-functionally within Product Development, Engineering, Marketing, and Sales
What the job involves
- Reporting to the Senior Director of Product Marketing, this role will provide thought leadership, strategic planning, and tactical execution of content development, sales enablement, and customer engagement across Security and IT Operations personas
- The successful candidate will bring deep expertise in SIEM, Security Operations, and analytics technologies—including observability, log analytics, data exploration tools, and data lakehouse platforms
- They will leverage this expertise to quickly establish credibility with our sales force, customers, and prospects as a subject matter expert
- This senior leadership role will drive strategic content development, sales enablement, and customer engagement initiatives
- The ideal candidate will possess deep expertise in buyer psychology and purchase patterns across security and IT operations markets, using this knowledge to shape product strategy and go-to-market execution
- Leading cross-functional collaboration with product management, demand generation, content, and marketing teams, this role will define and execute product positioning and messaging frameworks that capture both executive and practitioner mindshare while driving measurable business outcomes
- Develop comprehensive go-to-market plans by engaging and collaborating with Product Management, Engineering, Sales, and other marketing teams to communicate the value of Sumo Logic's SIEM platform and analytics capabilities
- Design and develop technical and non-technical sales and marketing collateral, including presentations, blogs, solution briefs, technical white papers, videos, and field training courses focused on security operations, threat detection, incident response, and analytics use cases
- Deliver enablement to Sales, Sales Engineering, and Partner teams on SIEM positioning, competitive differentiation, and analytics platform capabilities. Equip teams to effectively communicate the value of new features and capabilities in the context of each customer's existing usage patterns and evolving requirements
- Manage relationships with industry analysts in the security and analytics spaces, including preparing briefing materials, participating in inquiries, responding to report drafts, and coordinating internal resources for analyst evaluations and reports
- Participate in integrated marketing campaigns by providing subject matter expertise, messaging, collateral, and sales-enablement support for SIEM and analytics solutions
- Manage and coordinate marketing launch strategy for new SIEM features, security capabilities, and analytics platform enhancements
- Working with the Competitive Intelligence team, assists in developing competitive assessments and creative collateral to position Sumo Logic uniquely in the minds of security and IT operations practitioners
Our take
Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack. More than 2,000 customers around the globe rely on Sumo Logic, including Pokemon, Canary, and Greenhouse.
Customers gain a multi-tenant, service-model advantage to accelerate their shift to continuous innovation, increasing competitive advantage, business value and growth.
After its IPO in 2020, February 2023 saw Sumo Logic agree to a $1.7 billion valued acquisition deal from Francisco Partners. This comes after a year that saw its stock drop by 40%. This marks an exciting new chapter for Sumo Logic, its parent company has a track record for acquiring successful tech and software businesses such as MyHeritage and Renaissance Learning. Exemplifying its potential in its new Francisco Partners era, Sumo Logic was named a "Challenger" company in the 2024 Gartner Magic Quadrant for Security Information and Event Management.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2019
$110m
SERIES G
Jun 2017
$79.7m
SERIES F
Total funding: $344.7m
Company benefits
- Vision & Dental Benefits
- Generous Parental Leave
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Redwood City, CA
Leadership
Christian Beedgen
(CTO)Previously worked for 9 years at ArcSight, holding various positions such as Lead Software Engineer, Software Development Manager and Chief Architect, Director of Engineering
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