Chief Marketing Officer, Dutch
$250-300k
2+ days a week in office (Oakland, CA)
Online veterinarian
Be an early applicant
Online veterinarian
21-100 employees
Be an early applicant
$250-300k
2+ days a week in office (Oakland, CA)
21-100 employees
Company mission
To provide pet parents with affordable vet care that's always there.
Role
Who you are
- If you’re a passionate marketing leader who thrives in fast-paced environments, loves pets, and knows how to scale consumer brands and subscription models, this is your opportunity to make a measurable impact at a mission-driven company
- 10+ years of marketing experience in the consumer sector, ideally in Pet, Wellness / Healthcare, and/or subscription or membership model businesses
- 5+ years managing and scaling teams, with a track record of mentorship and team development
- Innovative, hands-on operator who thrives in fast-paced, resource-constrained environments and isn’t afraid to get tactical
- Proven success scaling a consumer brand from early-stage growth to national reach
- Deep expertise in digital and performance marketing (SEO, paid social, search, programmatic, influencer, and affiliate channels), with a track record of driving measurable CAC and LTV improvements
- Brand-building experience in pet, healthcare, wellness, or lifestyle industries — including positioning, messaging, and creative campaign development
- Scrappy, agile, and proactive—comfortable with limited resources and high expectations
- Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction
- Analytical and data-driven mindset — comfortable with dashboards, funnel analysis, attribution modeling, and translating data into action
- Passion for pets, healthcare, and startups, and a leadership style that balances ambition with empathy
What the job involves
- We’re looking for a scrappy, data-driven, and proactive Chief Marketing Officer (CMO) to join our executive team and lead both brand and performance efforts
- This role is equal parts visionary and hands-on operator: you’ll define Dutch’s marketing strategy, inspire a talented team, and personally roll up your sleeves to drive growth
- From brand storytelling to performance marketing, you’ll lead the charge in how we reach, engage, and retain pet parents nationwide
- Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc
- Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights
- Define Dutch’s brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents
- Guide our creative team with customer insights and key messages to create strong campaigns
- Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate — setting budgets, optimizing spend, and delivering measurable ROI
- Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
- Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
- Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability
- Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting
Our take
As most pet owners know, visits to the vet can be eye-wateringly expensive. That’s not just a financial cost, but a welfare risk for pets as owners often wait until their pet is experiencing a much larger issue so that they can make the most of one vet visit and just one fee.
Dutch flips the veterinary business model on its head by providing a telemedicine service for pets through a monthly subscription. Pet owners are asked to provide a few details, after which they can set up a time for a video call. And once they've completed their first visit, they can reconnect with a vet at any time through the platform.
Dutch has been investing funding in its intellectual property and growing its electronic medical records database - to make it easier for pet owners to collect and share their pets’ data and prescriptions. It's also been growing its pharmacy network, and even launched pet insurance in partnership with Pets Best.
While the company began with a focus on chronic pet health, it has since grown into a full-service virtual care platform, now treating over 150 conditions across all 50 states. With smart tech, fast growth, and a loyal user base, it's quickly becoming a go-to for modern pet care.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2023
$18m
SERIES B
Feb 2022
$20m
SERIES A
Total funding: $43m
Company HQ
Downtown Oakland, Oakland, CA
Leadership
Joe Spector
(Founder & CEO)Previously founded Hims & Hers, a telemedicne startup. Also worked in senior Business Development roles for two successful San Francisco startups. Started their career as an Investment Banking analyst at J.P. Morgan.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Dutch