Partner Marketing Specialist, Demandbase
$75-120k
Go-To-Market engagement & marketing software
Job no longer available
Go-To-Market engagement & marketing software
501-1000 employees
Job no longer available
$75-120k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 2-3 years of B2B marketing experience, preferably in on-demand/SaaS business environment
- Revenue-focused individual with a high sense of urgency and a history of exceeding quantifiable performance metrics
- Excellent written and verbal communication skills and a strong ability to make persuade and delight a variety of individuals, including executives, customers and prospects
- Detail oriented and highly organized, with a keen ability to keep projects on track while proactively flagging risks
- Skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals
- Knowledge/experience using Salesforce.com, marketing automation and Asana a plus
What the job involves
- We're actively seeking an execution-focused Partner Marketing Specialist to join our team on a full-time basis
- Your role will be instrumental in supporting and advancing our comprehensive Tech and Service Partner Marketing function, encompassing a wide array of both internal and external marketing programs
- Develop innovative ways to go-to-market with partners, owning end-to-end execution, and ensuring cohesion across programs/campaigns to generate leads
- Act as the marketing representative to our partners for Demandbase, fostering strong relationships and ensuring effective communication channels
- Contribute to the success of the Demandbase Partner Program by overseeing and enhancing partner marketing initiatives
- Take charge of the complete execution of partner marketing programs, encompassing webinars, field events, and virtual events
- Address partner marketing requests, actively quantifying and qualifying new opportunities to optimize strategic initiatives
- Work seamlessly with internal marketing teams, including Segment Marketing, Graphic Design, Web, Content, Social, and Marketing Operations, ensuring transparent and efficient coordination of partner activities
- Collaborate cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to align efforts and drive shared objectives
- Regularly deliver detailed progress reports to key stakeholders, offering valuable insights and updates on partner marketing initiatives
- Take ownership of the partner marketing budget, ensuring optimal allocation and maximum impact
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at Demandbase