Consumer opinion testing
Open for applications
Consumer opinion testing
21-100 employees
Open for applications
21-100 employees
To accelerate social and economic progress by making scientific insights instantly accessible to decision-makers.
Desirable
Campaigning, whether for a brand, a charitable cause, or a political office, is getting harder by the year. Siloed demographics, patchy data, and bad market research means many messages aren’t getting through - something that Swayable is looking to change.
The company essentially runs randomized A/B testing on campaign videos to see which is the most persuasive for their clients. Swayable pulls demographic audiences from sites like Facebook, Amazon Mechanical Turk, and Fiverr, and returns analysed performance results to its customers within 12-24 hours.
This kind of rapid-turnaround market insight is crucial for organizatinos looking to fine-tune their messaging. It won the company itself good business, too - Swayable began with Y-Combinator, and has gone on to score a remarkable slate of clients including the Biden Harris campaign, Amazon, Airbnb, and Paramount.
Swayable’s express commitment to truth-telling and fighting misinformation is a smart play in today’s climate. With an impressive team of physicists and founders at the helm, Swayable is in a strong position to continue winning big business.
Kirsty
Company Specialist at Welcome to the Jungle
7% employee growth in 12 months
Midtown Manhattan, New York, NY
James Slezak
(CEO)Has founding experience with Win Back Respect, Purpose, Peers.org, and New Economy Lab. Along the way has also worked as a McKinsey project lead, and spent time in various director roles at The New York Times.
Valerie Coffman
(CTO)Previously an NIST physicist, before moving on to found Feastie, and then taking up a CTO/Chief Science Officer role at Xometry.
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