EMEA Marketing Manager, Mattermost

• This role requires a self-starter with a strong strategic mindset, capable of building new programs from the ground up, driving measurable outcomes, and fostering strong cross-functional partnerships in a highly matrixed environment
• 5+ years of B2B marketing experience in EMEA, preferably in SaaS, cybersecurity, or mission-critical software
• Proven experience in demand generation, account-based marketing (ABM), and field marketing
• Strong understanding of government, defense, intelligence, security and critical infrastructure sectors in EMEA is a plus
• Experience working with ecosystem partners and cloud service providers is preferred
• Excellent communication skills in English; additional European languages (e.g., German, French) are a plus
• Excellent project management and leadership skills, with the ability to manage multiple priorities in a fast-paced environment
• Experience collaborating with cross-functional teams to drive pipeline growth and meet/exceed revenue targets
• Highly adaptable to changing priorities and market dynamics
• Ability to work independently with minimal supervision, demonstrating a proactive and results-driven mindset
• Strategic Thinker: Ability to see the big picture while managing the tactical execution
• Collaborative: Works well cross-functionally with sales, product marketing, and content teams
• Data-Driven: Utilizes insights to inform and optimize campaign strategies
• Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging

Desirable

• We are seeking a highly motivated and experienced Marketing Manager to drive demand generation, pipeline growth, and brand awareness across Europe and the Middle East
• This individual will play a critical role in executing regional marketing strategies, supporting sales teams, and engaging target accounts across highly regulated industries, including defense, intelligence, security and critical infrastructure
• You will collaborate closely with the EMEA Sector Sales team, partner marketing, product marketing, and other key stakeholders to meet and exceed pipeline and revenue goals for the segment
• Regional Demand Generation: Develop and execute integrated marketing campaigns to drive pipeline growth, focusing on partner programs, account-based marketing (ABM), paid media, digital marketing, and regional events
• Sales Enablement: Work closely with the EMEA sales team to provide marketing support, create localized collateral, and ensure alignment with go-to-market priorities
• Event & Field Marketing: Work with Event Marketing leader to plan and execute regional events, industry conferences, webinars, and partner-led activities to drive engagement with key accounts
• Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives that increase awareness and adoption of Mattermost
• Content & Localization: Ensure marketing materials, case studies, and messaging are adapted to resonate with EMEA audiences and address local regulatory requirements
• Marketing Analytics: Contribute to the measurement of the effectiveness of marketing programs, optimizing campaigns based on performance data to improve ROI
• Brand Awareness: Drive Mattermost’s thought leadership in mission-critical communications through PR, analyst relations, and content marketing in key EMEA regions