Senior SEO Specialist, Vivid Seats
Offers bonus incentives and equity
Ticket exchange and resale platform
Job no longer available
Ticket exchange and resale platform
501-1000 employees
Job no longer available
Offers bonus incentives and equity
501-1000 employees
Company mission
Vivid Seats' mission is to empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- 5+ years' of proven success in scaling enterprise SEO (preference for candidates with client-side roles, vs strictly agency.)
- 2+ years’ experience leading SEO teams
- Deep experience in every facet of SEO: on-site (content), off-site (backlinking), and technical—with a holistic understanding of all SERP-impacting factors
- Adept at keyword research, on-page optimization and content development
- Skilled storyteller who has used ‘digital PR’ to build & scale a healthy & effective backlink program (deep sports knowledge is required to continue to build on our industry leading Fan Forecast™ data product.)
- General understanding of HTML, CSS and JavaScript development and constraints + technical SEO experience (internal linking optimization, log analysis, schema markup, and indexation health.)
- Expert-level proficiency with SEO tools such as Google Search Console, Botify, SEMRush, Ahrefs, Moz, Screaming Frog, etc
- Familiarity with Google Analytics
- Ability to leverage advanced workflows for identifying opportunities at scale is a plus (such as SQL, JavaScript, Python, and advanced Excel functions)
- Empathy and a “searcher-first perspective” on organic search (understanding of search intent, personas, and common user journeys)
- Demonstrated track record taking ownership, thinking strategically, and delivering organic growth in a fast-paced, dynamic environment
- History of collaboration and a willingness to roll up one's sleeves to get the job done, when needed
- Outstanding communication & presentation skills—able to confidently and persuasively sell work and ideas
What the job involves
- As a Senior SEO Specialist, you will develop & lead Vivid Seats’ SEO roadmap - identifying and prioritizing opportunities for Vivid Seats to build an organic search presence that highlights the content and functionality that helps our audiences discover (and buy!) the live events they love
- This role is part live event fanatic, part expert content creator, and SEO strategist extraordinaire - with a healthy dash of technical prowess thrown in
- SEO is one of our strongest channels, so any success you create will drive the business forward extensively
- You’ll be responsible for ongoing site audits, creating and implementing recommendations around both on-site and on-page SEO opportunities, and work with product/engineering to prioritize larger needle-moving SEO initiatives
- You’ll also identify both evergreen and more timely keyword opportunities (a must in our fast-moving business!)
- Drive success by finding content and technical opportunities to enhance our SEO strategy
- Partner with the teams on implementation and reporting strategies
- Serve as the “key point of contact” for SEO within the organization—evangelizing the benefits of SEO best practices to product, engineering, and fellow marketing team members
- Lead a small, but mighty content team to capitalize on them—developing content & link distribution plans to ensure the discovery of Vivid Seats’ inventory
- Monitor & track reporting on your efforts & use data to inform future strategies
- 30 days in:
- Get steeped in business fundamentals—understand how our marketplace works, what various teams are responsible for and potential impacts to SEO
- Establish good working relationships with cross-functional teams (product, engineering, etc.)
- Evaluate your team & understand areas of strength to build on, as well as opportunities to address
- Review regular reports, and dive-in to SEO tools to get a baseline understanding of the current program
- 90 days in:
- Own the SEO program in totality & present roadmap for improvement
- Setup proper tracking framework to understand impact of SEO and evaluate future change
- Conduct competitive analyses and understand opportunities for Vivid Seats to grow organic visibility
- Conduct review of existing vendors and partners
- 180 days in:
- Implement meaningful changes that positively impact traffic and conversions
- Establish content best practices, prioritizing key pages
- Leverage existing data dashboards and build new ones to diagnose problems and opportunities, as well as to communicate impact to outside stakeholders
- Establish infrastructure for SEO testing
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- Health, dental and vision packages: BCBS PPO, HSA and HMO plans, mental heath and telehealth programs.
- Retirement and savings programs, continuing education opportunities, and rewarding performance incentives.
- PTO, mental health days, and maternity/paternity policies.
- Company-wide town-halls, hackathons, product demos, in-office happy hours, holiday and summer events, company-sponsored sports leagues and competitions.
- Gym membership fees, wellness weeks, access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces.
- Hybrid working arrangements at accessible office locations. Company-provided laptops, monitors, & software in-office. Room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company values
- We Raise the Bar: We shape our industry – we are the competition. We’re ambitious and disciplined teammates who make smart plays and get better every day.
- We Create Exceptional Experiences: Whether we’re engaging a fan, seller, partner, or teammate, we don’t compromise when it comes to their experience. We hold ourselves accountable and lean into every connection to make the moment count.
- We Embrace Change: In our world, the only constant is change and we’re ready for it. As a team, we’re energized by working with speed and agility to anticipate; we’re unafraid to be self-critical and we drive relentlessly to get the best results.
- We Enhance Communities: We invest in our communities inside and out. We’re united in raising awareness around causes close to our hearts and are passionate about giving back.
- We Commit as a Team: Above all else , we’re one team that trusts and supports each other –our unity gives us the strength to tackle even the most difficult challenges facing our business. Driven in our pursuit of the optimal, we constructively voice our perspectives, and when the best play is called, we move forward together.
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
Eric Vassilatos
(Co-founder)Also Principal at Magnolia Capital and Managing Partner at SkyBox capital.
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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