Growth Marketing Manager, StartEngine
Online equity crowdfunding platform
Open for applications
Online equity crowdfunding platform
101-200 employees
Open for applications
101-200 employees
Company mission
To help entrepreneurs achieve their dreams.
Role
Who you are
- Experience with and interest in creating funnels for sales and marketing teams, including conversion tracking and optimization
- Experience with email marketing automation tools
- Experience with media buying (facebook focus)
- Significant e-mail marketing experience
- Strong ability to research & troubleshoot various marketing tool issues
- Extremely curious and interested in all things marketing and optimization
- Demonstrated desire for continuous learning, growth and improvement
What the job involves
- Grow existing lead generation funnels by expanding channels, guiding content, and optimizing touch points
- A laser-beam focus on user --> investor conversion rates
- Paid advertising sources, including podcasts, newsletters, publications, Google, and Facebook
- Work with the content team to produce content with strong lead conversion results, including improving our SEO ranking on company-specific keywords
- Report on lead generation funnel and marketing ROI
- Optimize lead generation spend to maximize ROI while generating demanded volume
- Work with Analytics to try to create a strong lead scoring metric
- Build a team of email marketers, digital marketers, and other lead generation specialists as StartEngine continues its rapid growth
Our take
StartEngine – the largest equity crowdfunding platform in the US – allows everyday Americans to invest and own shares in startups and early-stage companies in a landscape that was previously dominated by experienced investors and venture capitalists.
Startups can craft investment pitches onto a webpage and raise capital from thousands of investors online. Investors, in turn, can browse through projects, diving deeper into campaigns and view necessary information like investor snapshots and financial documents laid out in a simple format. Unlike legacy crowdfunding platforms like GoFundMe and Kickstarter - which are typically used for one-off creative projects or financial assistance - StartEngine's pitches are thoroughly vetted and supported by Account Managers to help with legal and financial technicalities.
Although the largest, StartEngine faces stiff competition from platforms like Wefunder and Nextseed (who, although smaller in terms of deal volume, have a higher funding success rate at 93%). However, the company has passed 1 million registered users and saw big success in 2024, setting it up to see even further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
May 2023
$16.5m
LATE VC
Dec 2021
$50m
LATE VC
Total funding: $117.1m
Company benefits
- Tech stipend
- 401k
- Company offsites
- 100% health benefits
- Monthly happy hours
- Unlimited vacation
- Equity package
- Entirely remote
- Paid Parental Leave
Company HQ
Melrose, Los Angeles, CA
Leadership
Howard Marks
(Co-Founder & CEO)Having studied Engineering at the University of Michigan, Howard co-founded Activision in 1991, working as Chairman for over 7 years before founding Acclaim Games. He left this CEO position after 5 years to co-found StartEngine in November 2011.
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