Director of Sales Enablement, Fonoa
Tax automation for the internet economy
Be an early applicant
Tax automation for the internet economy
201-500 employees
Be an early applicant
201-500 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- Able to take a complex, multi-product, multi-persona picture, cut through it to the one message that matters, and build a story around it, then teach that story to anyone, from a rep to an engineer
- Background as an AE, Sales Leader, or GTM operator with strong credibility in the field
- A track record of strong commercial execution before moving into enablement or GTM improvement work
- Thrive in high-growth, scale-up environments with rapid change and ambiguity
- Experience improving how sales teams execute, not just designing training or content
- Deep experience implementing sales methodologies (e.g. MEDDPICC, Challenger, Command of the Message)
- Strong understanding of enterprise SaaS sales cycles and buyer personas, especially CFO and finance stakeholders
- Proven ability to improve ramp time and sales productivity through practical, execution-focused approaches
- Comfortable being both strategic and hands-on in execution
- Strong cross-functional collaborator who can influence senior stakeholders
- Data-driven mindset with experience measuring enablement impact
What the job involves
- The Director of Sales Enablement will build Fonoa's enablement function from the ground up, as the first dedicated enablement hire, with full ownership, at an AI-native Tax OS in aggressive scale mode. This is a role about changing how the field actually sells, not producing content and training decks
- You'll take Fonoa's complex, multi-product story and make it simple, then turn that into how reps run discovery, qualify, and close. Working hands-on with Sales Leadership and frontline managers, you'll embed methodology (e.g. MEDDPICC), evolve early onboarding into repeatable ramp, and use field data to target the interventions that move deals
- A builder's role, for someone who's carried a number and can translate that into execution that scales
- Turn a complex story into a simple one
- Take Fonoa's multi-product, multi-persona proposition (platform, tax engine, AI) and distil it into clear messages and narratives reps can actually use, tailored to each buyer from the CFO to the engineer
- Improve sales execution across the GTM organisation
- Identify where deals stall or performance drops, and drive targeted improvements in how reps run discovery, qualification, and deal progression
- Embed consistent ways of selling
- Operationalise methodologies (e.g. MEDDPICC) in a practical, repeatable way across teams
- Enable and scale through Sales Leadership
- Partner with frontline managers to reinforce behaviours, coach reps, and drive accountability in the field
- Own onboarding and ramp effectiveness
- Evolve bootcamps into structured, repeatable onboarding that reduces ramp time and improves early productivity
- Build a focused, high-impact enablement approach
- Prioritise field impact over content creation, using tools and automation where they directly improve execution
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally.
Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform. Since launching in 2018, the company has expanded its product suite heavily and secured big-name clients such as Booking.com, Spotify, Teachable, Uber and Zoom.
With strong funding under its belt and the 2026 acquisition of global tax compliance company Indirect Tax Edge (Edge), Fonoa has continued to develop towards becoming a fully international player offering services on a global scale. The company is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, Fonoa is well-poised to tackle an almost unending market that has catapulted other startups to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
196% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2026
$110m
SERIES C
Jul 2022
$60m
SERIES B
Total funding: $195m
Company benefits
- Stake in the company: You'll have equity in Fonoa so when we win, you win.
- 25 days paid time off (PTO):Relax, recharge, and come back ready to conquer the (tax)w world.
- Team offsites: Departments and teams organize their own offsites throughout the year - to collaborate, strategize, and spend time together.
- Lunch on us: Bi-Weekly team lunches: Bond with colleagues in the office or virtually.
- Home office allowance: Want a more comfortable chair? Need a new monitor? Would you like to make your space more inspiring? Create the perfect setup at home.
- FUNoa: Once a year, we bring the entire company together for learning, bonding, and fun in a unique and inspiring location somewhere in the world.
Company HQ
North City, Dublin, Ireland
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Filip Sturman
(Co-Founder & COO)Former CPO of the company. Before Fonoa, was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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