Programmatic advertising has revolutionised the way that companies seek to attract customers. The industry is built on a network of servers and exchanges seeking to effectively price, place and target adverts. It’s a complex industry, still growing in intricacy and volume.
IPONWEB is a 20-year-old company that supports technology, helps to power an open advertising ecosystem, and builds white-box enterprise solutions for media owners, agencies and marketers.
The company pioneered some of the most important infrastructure pieces of the industry and is looking to push programmatic advertising even further with new products. However, IPONWEB will maintain its core strategy of providing the building blocks of the industry as a whole.
That leaves the company in an interesting position as stakeholders now often operate through narrow proprietary bilateral partnerships for example Walmart with Trade Desk.
Steph
Company Specialist at Welcome to the Jungle