Paid Social & Programmatic Analyst, SeatGeek
$63-92k
+ Equity stake
Ticketing platform for live events
Job no longer available
Ticketing platform for live events
501-1000 employees
Job no longer available
$63-92k
+ Equity stake
501-1000 employees
Company mission
To power a new, open entertainment industry where fans have effortless access to experiences, and team, venues, and shows have seamless access to their audiences.
Role
Who you are
- Bachelor’s degree
- 2+ years of hands-on experience running performance advertising programs on Meta, TikTok, and DSPs with an 8-figure annual budget
- Strong project and time management skills; ability to juggle many campaigns and requests at once
- Analytical and data-driven background with a proven ability to extract valuable insights and narratives from large sets of data
- Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization
- Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)
- Experience buying through a DSP is a plus
What the job involves
- Social platforms are a critical component of SeatGeek’s marketing strategy as we need to meet live event fans where they are
- As an Analyst on the Paid Social and Programmatic team, you’ll play an integral role in growing a multi-million dollar marketing channel
- You’ll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek’s overall user & revenue growth
- You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with creative designers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, hypothesis led learning approach
- You’ll report to our Growth Marketing Director, Social & Programmatic
- Day to day management of Paid Social campaigns on Meta, TikTok, and Google (app)
- Managing budgets to maximize scale while hitting ROAS targets
- Perform ad hoc analysis to diagnose performance
- Ideate on when and how best to build out artist and team dedicated campaigns
- Develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
- Collaborate with Creative team on creative requests and share back results on ad performance
- Engage with external advertising partners (Meta, TikTok, Google) to best utilize platform capabilities to maximize impact
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$78.8m
SERIES D
Total funding: $419.9m
Company benefits
- Benefits: We provide access to high-quality health insurance coverage, ample paid time off, and a matching 401k program.
- Parental leave: Congrats on welcoming a bundle of joy into your life! We offer 16 weeks of leave in a 12-month period.
- Subscriptions: Health and wellness are incredibly important so we cover employee subscriptions to services like One Medical, Ginger.io and Headspace.
- Team events: Regular virtual team hangs & happy hours are essential, especially while we’re all working remotely. We also put our typical day-to-day work aside for company-wide hackathons 3-4 times per year.
- Ticket perk: SeatGeek employees receive a monthly ticket-purchase stipend for live events!
- Flexible work environment: Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely. A WFH stipend to support your home office setup.
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Jack is also a Founding Partner at Founder Creative. Previously, he founded Scribnia and worked as an Associate Consultant at Bain & Company.
Russell D'Souza
(Co-Founder)Previously, Russell co-founded Scribnia and worked as an Analyst at Monitor Group.
Eric Waller
(Co-Founder & CTO)Eric previously co-founded Niqos where he worked as a Web Developer for 3 years. He also served as a Web Developer at Tickerhound and as a User Experience Engineer at Amie Street.
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