Director of GTM Strategy, Fandom
$150-250k
+ Equity program
Fan platform for entertainment and gaming
Be an early applicant
Fan platform for entertainment and gaming
501-1000 employees
Be an early applicant
$150-250k
+ Equity program
501-1000 employees
Company mission
To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.
Role
Who you are
- 8-12 years of experience in GTM positioning and packaging
- Strong leadership and team management skills, with the ability to inspire and drive results
- Bachelor's degree in marketing, business, or a related field
- MBA or other advanced degree is strongly preferred
- Experience with digital marketing, social media, and content strategy, preferably in the tech or media industry
- Excellent strategic planning and project management abilities
- Deep understanding of market research, data analysis, and the ability to leverage data for decision-making
- Proficiency in digital marketing tools and platforms
- Exceptional communication and interpersonal skills
- Ability to work cross-functionally with other departments, including product, sales, and engineering
What the job involves
- Fandom is seeking an experienced and creative Go-To-Market (GTM) B2B Leader
- This role is crucial in crafting, executing and maintaining a comprehensive and evolving GTM strategy, ensuring we are relevant and top of mind for advertisers
- Reporting to the VP, Global Business Marketing, this management role will lead a GTM strategy team and is crucial in helping reintroduce Fandom to the marketplace and consistently iterate on Fandom’s offering during an exciting period of growth and transformation
- Refine and develop Fandom’s core narrative and GTM template
- Identify GTM needs and work cross-functionally (i.e. research, design, comms, social) to ensure success
- Lead with insights and translate for both direct and programmatic sales, scaling products, solutions and opportunities for marketplace distribution
- Lead evolving narrative revamps and releases, including sales enablement & coordination/training for client strategy and sales support team
- Establish a tentpole calendar and create scalable and fluctuating proactive packages complete with strategic release strategies
- Understand marketplace possibilities, proactively identifying relevant opportunities for Fandom globally
- Proactively identify cultural moments for proactive sales outreach and packaging
- Partner with sales leadership to understand their GTM needs and create core vertical narratives
- Customize tentpole packages for key verticals
- With your finger on the pulse, identify sales gaps and realize solutions for immediate release
- Lead ideation, packaging and positioning for new and revised ad products including repeatable and ownable franchises and ad tech releases
- Regularly liaise with Client Strategy lead to share learnings and ensure that sales meetings are being met holistically
- Curation, programmatic, AI – help accelerate our business by understanding and leveraging the latest industry developments and opportunities
- WIth a deep understanding on insights and analytics, determine which products are working and why, what needs to evolve and where we can grow
- Mentor junior team members, ensuring career development and growth
Our take
Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.
Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.
In 2022, Fandom introduced highly anticipated features such as Interactive Wiki Maps and Fandom Trivia. The platform continues to enhance its map tools and plans to roll out additional features, including custom map markets. These updates are exciting, and ones that are sure to bring even more users and drive further growth for the site.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2018
$106.4m
SERIES E
Aug 2014
$15m
SERIES D
Total funding: $161.4m
Company benefits
- Robust health plans
- Flexible time off
- Retirement programs including 401k match
- Paid parental leave
- Learning resources
- Paid volunteer time
Company values
- We serve a global community: Connections with our fans, creators, and partners is at our cour, all grounded in inclusivity
- We build experiences: We imagine, improve, and deliver solutions
- We bring joy: We celebrate our fandoms, our teammates, and the work we do
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Perkins Miller
(CEO)Alongside serving as the CEO of Fandom, they are an Independent Director at Herbalife. Previously a General Manager of North America at StubHub and an Independent Director at Acquisio. They also worked at the NFL as a Chief Digital Officer and the Head of Media Operations and at WWE as an Executive VP of Digital Media.
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