Growth Marketer, Alan
Belgium
+ Equity
Digital healthcare insurance
Open for applications
Digital healthcare insurance
501-1000 employees
Open for applications
+ Equity
501-1000 employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- At last 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
- Fluent in English and Dutch
- Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
- Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
- Experience with A/B testing, experimentation frameworks, and budget management
- Excellent copywriting skills for ads, landing pages, and sales collateral
- Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic
- For this role, we are looking to hire in the C0-D level range
Desirable
- Healthcare or HR SaaS industry experience
- Experience scaling growth in international or multi-market environments
What the job involves
- Alan's digital distribution, both for companies and individuals, is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution
- We are looking to scale our acquisition efforts in Belgium by bringing in a dedicated growth marketing expert to accelerate our expansion in this key market 🇧🇪
- You will work closely with the local acquisition referent, adapt what's working in our main market to Belgium's unique characteristics, and develop tailored strategies
- You'll need to understand the Belgian healthcare landscape, cultural nuances, and what makes health insurance different in Belgium compared to other markets
- Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...)
- Development of targeted campaigns for specific customer segments in the Belgian market
- Design and execution of growth experiments to validate hypotheses and unlock new opportunities
- Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
- Data-driven optimization of campaign performance, conversion rates, and ROI
- Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
- Management of budget allocation, performance tracking, and reporting
- Testing and validation of new channels and tactics as growth levers
- What makes this role exciting:
- Full ownership of Belgium's growth strategy and paid acquisition channels
- Opportunity to build from the ground up—establish processes and frameworks that will scale
- Autonomy to test and implement new strategies with real budget and impact
- Close collaboration with cross-functional teams across Product, Sales, and Marketing
- Direct impact on Alan's international expansion and business outcomes
- Work with a mission-driven company transforming health insurance across Europe
- Be part of a high-performing, innovative marketing team that's 100% in-house
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing it in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a readjustment of goals, Alan achieved significant revenue growth in 2023, driven by expanding its clientele and leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$201.1m
SERIES F
May 2022
$212.7m
SERIES E
Total funding: $773.3m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
Salary benchmarks
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