Director of Product, Propel
Marketplace
$200-240k
More information about location
Financial services and products for low-income Americans
Be an early applicant
Financial services and products for low-income Americans
101-200 employees
Be an early applicant
$200-240k
More information about location
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- If you're passionate about empowering low-income communities and thrive at the intersection of strategy, execution, and impact, we’d love to meet you
- Strategic Vision & Execution: Crafts a data-backed roadmap balancing quick engagement wins with bold, long-term bets on new verticals. Defines clear hypotheses, runs A/B tests, and iterates rapidly to drive measurable impact
- Leadership & Team Building: Builds and mentors a high-performing team of PMs, fostering ownership, psychological safety, and relentless customer focus
- User & Client Empathy: Deeply understands EBT users’ needs and motivations, turning insights into product priorities. Brings a sharp commercial mindset to align client objectives with Propel’s business goals and revenue drivers
- Cross-Functional & Technical Collaboration: Aligns Engineering, Design, Marketing, and Operations on clear goals and metrics. Brings technical fluency in personalization, search, and checkout to ensure scalable, high-quality experiences
- Partnership & Influence: Develops merchant and white-label partnerships, driving win-win integrations. Crafts clear, compelling narratives for executives, board members, and partners to inspire alignment and action
- Execution Rigor & Experimentation: Breaks complex initiatives into actionable milestones with high standards for quality and timeliness. Embeds a continuous learning mindset into product rituals and pivots quickly based on results
- 6+ years of product management experience, with 3+ years leading consumer-facing teams in marketplaces, fintech or e-commerce
- Proven track record owning core products end-to-end: balancing user value, business economics and seamless experiences
- Strong data fluency: comfortable defining hypotheses, designing experiments, interpreting results and making decisions with analytics
- User-centric mindset: deep empathy for underserved audiences and the ability to translate qualitative insights into product priorities
- Cross-functional leadership: skilled at driving alignment across Engineering, Design, Partnerships, Compliance and Ops
- Execution excellence: demonstrated ability to break down complex initiatives into clear milestones and deliver on time
- Exceptional communication: able to craft compelling narratives and presentations for leadership, board and external partners
- Team builder & coach: experience growing PM talent, providing feedback and creating a safe, high-performance culture
What the job involves
- We're looking for a visionary, data-driven Director of Product Management - Marketplace with proven expertise in scaling a digital marketplace to drive engagement, revenue, and long-term growth
- You’ll work closely with our GM of Marketplace and Director of Marketplace Growth and Merchandising to shape the strategy, make large bets, and prioritize building the right features to attract new users and customers while minimizing churn
- This is both an individual contributor role and a managerial role
- As a strategic thinker and empathetic leader, you'll build and mentor a high-performing team of PMs over time, set a clear vision, and align cross-functional partners across engineering, design, marketing, and operations
- You'll blend user empathy and commercial savvy to design features that hit revenue targets, craft compelling narratives for execs and partners, and turn data into actionable insights
- Set an ambitious product vision for Marketplace - determining long-term strategy and value props for both users and partners that leverages assets unique to Propel
- Own the customer journey for Marketplace—from discovery and search to offer details, checkout flows and post-purchase engagement
- Define and drive the roadmap for the core platform and across all verticals (grocery, telecom, insurance, financial services, jobs), from ideation through launch, iteration and go-to-market
- Lead and mentor a team of Product Managers (70% of your time), fostering a culture of experimentation, customer empathy, and end-to-end ownership
- Set success metrics (engagement, conversion, GMV, LTV) and partner with Data to run A/B tests, measure impact and iterate rapidly
- Collaborate cross-functionally with Engineering, Design, Data, Marketing, Business Development and Customer Success to remove blockers and ship high-quality experiences
- Build and strengthen external partnerships—participate in negotiations with merchants, white-label providers and tech platforms to expand our offer ecosystem
- Champion operational excellence by optimizing internal processes (roadmapping, OKRs, experiment plans, etc.)
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Propel