Paid Media Executive, Aviva
£34k
Insurance, wealth and retirement business
Job no longer available
Insurance, wealth and retirement business
1001+ employees
Job no longer available
£34k
1001+ employees
Company mission
To be with people when it really matters, throughout their lives.
Role
Who you are
- Experience with managing a multi-faceted marketing plan across multiple channels
- Good campaign process management, including tracking project milestones
- Comfortable with engaging with stakeholders and managing relationships
- Experience with capacity management and scheduling
- Good experience of working with online marketing tool
What the job involves
- Our new Marketing Centre of Excellent (CoE) has been formed with the aim of building best in class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels
- The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go To Market (GTM) teams as they translate business objectives into actionable customer centric campaigns, communications and experiences
- As the Marketing Planner, you will be responsible for supporting the team of Planning Managers with the coordination of the annual and quarterly plans using our online planning management tool; providing a holistic view of capacity across the Centre of Excellence teams; tracking progress and communicating updates across the marketing group and our agencies; plus supporting the development of specific projects from briefing through to delivery
Salary benchmarks
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Amanda Blanc
(Group CEO)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
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