CRM Manager, Wise

• This role is ideal for candidates with entry-level experience who are passionate about driving product adoption and brand awareness
• If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required.
• Mid-level experience in a CRM role, with strong interest in segmentation, lifecycle management and stakeholder engagement
• Experience with the concepts and strategies for maximizing user engagement through a CRM mindset
• Extreme attention to detail and ability to remain focused on precision, even in times of high-volume requests
• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation
• Excellent verbal and written communication skills and strive to have a customer-first mindset
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humor
• Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Desirable

• We’re building money without borders for people and businesses, and we need your help to make our NorthAm customer comms best-in-class
• So we’re looking for a CRM Manager to join our growing CRM team and be responsible for executing on the NorthAm lifecycle marketing strategy
• The CRM Manager will enact the day-to-day output necessary to deliver on an effective communications strategy for Wise’s customers: from building email campaigns to introducing customers to key features and exciting product launches, to supporting the team through light reporting and asset management
• The role will be based in Austin, TX and will deliver best-in-class customer communications
• The role will report into the CRM Senior Manager and follow the processes and practices agreed within the CRM team
• CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business
• We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)
• Build email and push templates that further the mission of creating money without borders in the NorthAm market (upwards of 75% of your time)
• Develop detailed platform knowledge on the intricacies of Wise CRM tools such as Braze, Stripo, Looker, Jira, and Monday.com
• Oversee asset requests and act as the POC for the NorthAm CRM team when it comes to driving finalized marketing material through the Brand & Creative team
• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization
• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
• General support for our regional NorthAm CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives