Product Marketing Manager, Grindr

• Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry
• Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results
• Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity
• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions
• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans
• Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making

Desirable

• As a Product Marketing Manager at Grindr, you will play a pivotal role in defining and executing our product marketing strategy to deepen our understanding of and engagement with our customers
• This highly cross-functional role will see you collaborating closely with team members across Product, Engineering, Design, Research, Data Analytics, and Marketing
• Your mission: to shape our core user experience and drive monetization efforts
• You'll be responsible for crafting, developing, and scaling comprehensive go-to-market strategies that influence every stage of the user lifecycle, from awareness and adoption to engagement and purchase of Grindr’s subscription products and services
• Synthesize Insights: Consolidate insights from diverse sources to inform and guide product development, marketing programs, and campaigns
• Strategic Influence: Shape and influence Grindr’s product and business strategies and roadmaps, strengthening user satisfaction, engagement, retention, and monetization
• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including compelling naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution
• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans
• Support Monetization: Drive drive subscription adoption through rigorous testing and experimentation, because Grindr is better when using one of our subscription tiers