Digital Lead Generation Manager, Path Robotics
Fully autonomous welding robots
Be an early applicant
Fully autonomous welding robots
101-200 employees
Be an early applicant
101-200 employees
Company mission
To enable robots to build, so humans can create.
Role
Who you are
- 3–6 years of experience in B2B digital marketing or demand generation
- Hands-on experience managing paid media, especially LinkedIn Ads
- Experience executing inbound programs and basic lifecycle campaigns
- Strong analytical skills with comfort using performance data to drive decisions
- Ability to operate independently in a fast-paced, scaling environment
- Strong collaboration skills, a self-starter, and comfortable partnering cross-functionally
- Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio
What the job involves
- The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels
- This role owns the day-to-day execution and optimization of paid campaigns and inbound programs, with a strong focus on performance, efficiency, and measurable revenue impact
- This individual will partner closely with marketing leadership on messaging and creative direction, translating strategy into scalable, testable digital campaigns that consistently generate pipeline
- Paid Digital Campaign Management
- Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including:
- Campaign setup, execution, optimization, and scaling
- Performance tracking against defined KPIs
- Budget management within clear guardrails and intended outcomes
- Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution
- Inbound & Lifecycle Programs
- Execute inbound demand programs, including:
- Landing pages and conversion flows
- Basic lead nurture campaigns
- Website content and campaign posting
- Ensure a seamless handoff from digital engagement to sales-ready leads
- Messaging, Creative & Experimentation
- Partner with marketing leadership on positioning, messaging, and creative direction
- Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs
- Develop and manage A/B testing frameworks to improve performance over time
- Reporting & Performance Visibility
- Maintain a consistent reporting cadence that provides clear visibility into:
- Channel and campaign performance
- Ad-level efficiency and ROI
- Pipeline contribution by source
- Use data to inform optimization decisions and future campaign strategy
Our take
When it comes to the development and implementation of AI, America leads the way, yet in manufacturing, it's falling behind. The shortage of factory workers is indeed an ongoing crisis, not least due to the ripple effects of the global pandemic. Brothers Alex and Andrew Lonsberry are addressing these issues with their fleet of robotic systems that help to fill gaps in the manufacturing industry.
Path Robotics combines computer vision, artificial intelligence, and machine learning to create robots that can help fit and weld parts in factories. This allows human workers to focus less on menial tasks in the construction line. Its AF1 Welding Robot can pick, fit and weld small parts, continuously improving and adapting to factory conditions. An important factor is its minimized need for oversight, thus freeing up workers for other jobs.
Path’s prescient solution to a critical problem has helped it raise $271 million in funding to date. Its 2024 round will help the company further solidify its position as the leading robotics company addressing US worker shortages.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Oct 2024
$100m
SERIES D
Jul 2021
$100m
SERIES C
Total funding: $271m
Company benefits
- Unlimited PTO
- Parental leave – 100% pay for 8 weeks
- Medical, Dental and Vision Insurance
- 401 (K) Retirement Savings Plan
- Early stage equity
- Mental and Physical Wellness Stipend
- Daily Lunch Stipend
Company HQ
Brookhollow, Columbus, OH
Leadership
Andrew Lonsberry
(Co-Founder & CEO)Previously a Graduate Teaching Assistant at Case Western Reserve University and a Robotics Engineer Intern at IHMC.
Alex Lonsberry
(Co-Founder & CEO)Previously a Teaching Assistant at Case Western Reserve University and an Engineering Intern at Horsburgh & Scott.
Share this job
View 3 more jobs at Path Robotics