Growth Marketing Manager, Instructure
Foundry
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
- A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
- Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
- Strong writing, with a portfolio of strategically focused content and collateral
- The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
- A full-stack marketer’s range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards
What the job involves
- Foundry is a standalone division inside Instructure, built to generate new revenue with AI-built products. You’re the growth engine for the pods. In the core business, this work splits across product marketing, demand generation, content, and lifecycle teams; here, it’s one person doing all of it — finding the message that lands, filling the early-access pipeline, and turning a working product into paying customers
- You’ll set positioning, generate demand, and own the funnel from first touch to renewal, working hand in hand with Pod Founders who are selling as they build. This is a blank-page job: most pods start with no category, no audience list, and no playbook, and you’ll build all three. The role reports to the President, Foundry, with a matrixed dotted line to Instructure’s Marketing leadership
- Own positioning and messaging. Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
- Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
- Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder’s selling
- Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
- Be the market and customer expert. Become the go-to expert on the portfolio’s customers and competitors, and feed that insight back into product and pricing
- Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
- Measure and adjust. Track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so
Application process
- All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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