B2B Marketing Associate, Withings
In office M,T,TH
3 days a week in office
Smart product and app designers
Be an early applicant
Smart product and app designers
201-500 employees
Be an early applicant
In office M,T,TH
3 days a week in office
201-500 employees
Company mission
To create technology that people love, to make better health part of daily life.
Role
Who you are
- This role is ideal for someone eager to build hands-on experience in B2B demand generation, digital marketing, and event strategy while working in a fast-paced, collaborative environment
- 1–3 years of experience in marketing
- Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, English or related field
- Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling messaging
- Familiarity with LinkedIn marketing and social media management
- Experience with marketing automation platforms (Marketo preferred but not required)
- Ability to manage multiple projects and deadlines
- Willingness to travel occasionally for industry events
What the job involves
- We are seeking a motivated and detail-oriented B2B Marketing Associate to support lead generation initiatives and help drive pipeline growth across key healthcare and digital health accounts
- Working closely with the Senior Marketing Manager, this role will play a key part in executing multi-channel campaigns that target healthcare decision-makers, including executives and clinical leaders at health systems, provider groups, digital health organizations, and remote patient monitoring programs
- Responsibilities include managing LinkedIn content, supporting paid advertising campaigns, coordinating industry events, and executing email marketing programs designed to engage prospective partners and customers
- This position offers the opportunity to contribute directly to pipeline development and revenue impact
- Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
- Assist in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
- Track, analyze, and report on campaign performance metrics to inform optimization efforts
- Manage and maintain the company’s LinkedIn presence with a focus on engaging B2B audiences
- Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
- Monitor engagement and recommend strategies to improve reach and audience growth among target decision-makers
- Assist in the setup, monitoring, and optimization of LinkedIn ad campaigns targeting healthcare and enterprise audiences
- Collaborate on audience segmentation, A/B testing, and performance analysis
- Support reporting on campaign effectiveness, lead generation, and ROI
- Build and deploy targeted B2B email campaigns using Marketo
- Support audience segmentation and personalization strategies
- Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
- Assist in planning and executing B2B event and tradeshow strategies to support lead generation
- Coordinate logistics, promotional materials, and on-site marketing activations
- Travel to select industry events to support lead capture, brand visibility, and partner engagement
Our take
Withings have been merging stylish design with IoT-connected health since 2009. Spanning engineering, data science, and healthcare, the Parisian company are behind products such as the Apple-connected Body Smart scales which includes an “eyes closed” mode, hiding the weight from the user but harvesting the data to keep tabs on health.
Withings was the first company to release such smart-scale products and has expanded its offerings over time. Other products in the Withings range include hybrid watches, blood pressure monitors, and sleep analysis tools.
Though working within a crowded market, the maturity of Withings has meant that it has years of experience behind it and has grown its team steadily over time. With considerable funding, the company now has offices across Europe, the USA, and Asia.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2020
$62.6m
SERIES B
Dec 2015
$0.5m
GRANT
Total funding: $96.6m
Company benefits
- Sports events
- Fruits & healthy snacks
- Well-being initiatives
- Beta testing of Withings products
- Subsidized cafeteria
- Discount platform
- Hybrid work
- Mobile phone and laptop
Company HQ
Issy-les-Moulineaux, France
Leadership
Eric Carreel
(Founder & Chairman)Currently President of Invoxia and Sculpteo, Chairman of Zoov. Previously CTO of Thomson and Co-Founder and CEO of Inventel.
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