Senior SEO/GEO Manager, Rocket Money
$145-175k
+ Bonus & Team Member Stock Purchasing Program
1-2 days a week in office
Smart financial management and spending analysis app
Open for applications
Smart financial management and spending analysis app
201-500 employees
Open for applications
$145-175k
+ Bonus & Team Member Stock Purchasing Program
1-2 days a week in office
201-500 employees
Company mission
To empower people to live their best financial lives.
Role
Who you are
- 5+ years of experience in SEO, with deep expertise in technical SEO, content strategy, and search analytics
- At least 6–8 months of hands-on work with generative search optimization (e.g., AI Overviews optimization, LLM-oriented content strategies, conversational search readiness)
- Strong track record of adapting to major shifts in search algorithms and discovery trends
- Outstanding writing skills, with a proven ability to craft SEO and GEO-optimized content that drives search-engine performance
- Ability to translate complex changes in search technology into actionable strategies for cross-functional teams
- Familiarity with structured data, schema markup, knowledge graphs, and entity-driven SEO
- Analytical mindset with experience using emerging GEO and traditional SEO platforms
- Excellent communication skills, comfortable communicating with executives
What the job involves
- Reporting to the Director of Copy, who also leads our AI search efforts, you’ll join the Marketing team, which spans CRM, growth, and the emerging areas of SEO and GEO
- It’s a fast-moving, collaborative group that values high standards, data-driven results, and creativity
- Twice a year we come together for Marketing team weeks, and once a year for a full company team week—each one a chance to connect, recharge, and have a great time together
- Manage GEO strategy across all owned web properties, optimizing for both traditional ranking factors and AI-driven query experiences
- Monitor and adapt to evolving SERP formats, AI answer boxes, and conversational search features across Google, Perplexity, ChatGPT, and other emerging engines
- Build frameworks for content optimization in the context of LLM consumption, including entity mapping, structured content, and semantic context building
- Partner with product, engineering, and content teams to implement scalable GEO tactics
- Track performance in generative search environments, including presence in AI summaries, references, and answer citations
- Educate internal stakeholders on the shifting landscapes of search, bridging traditional SEO (Search Engine Optimization) with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices
- Stay on top of evolving standards and tools in AI-driven discovery, and drive innovation in how we future-proof our search visibility
- Generate data-driven reports to leadership on a weekly or biweekly cadence
- Write GEO and SEO-optimized content to help feed LLMs and search engines
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. Whilst the company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheque advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Competitive Pay
- Matching 401k
- Unlimited PTO
- Lunch daily
- Snacks & Coffee
- Commuter benefits
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(CEO & Chairman)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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