Senior Product Marketing Manager, Doodle

Salary not provided

Mid and Senior level

Berlin

More information about location

Office located in Kohlfurter Str. 41-43, 10999 Berlin

Online scheduling and meeting software

Be an early applicant

Online scheduling and meeting software

101-200 employees

B2BInternal toolsProductivitySaaS

Be an early applicant

Salary not provided

Mid and Senior level

Berlin

More information about location

Office located in Kohlfurter Str. 41-43, 10999 Berlin

101-200 employees

B2BInternal toolsProductivitySaaS

Company mission

To make scheduling as simple as possible.

Job

Company

Role

Who you are

4–7 years of professional experience in product marketing or a related GTM function, with proven ownership of a segment, vertical, or major product line
Strong grasp of advanced analytics, attribution, and financial modeling
Expertise in launch orchestration, GTM segmentation, and sales methodologies (e.g., MEDDIC, Challenger)
Experience with PLG and/or PLS motions and pricing/packaging strategy
Hands-on knowledge of win/loss analysis frameworks, persona research, and competitive positioning
Comfort with marketing technology stacks, A/B testing, and experimentation frameworks
Bonus: partnership development, content strategy (SEO/GEO), and AI/automation for campaign analysis
Strategic thinker with the ability to dive deep into tactical execution
Strong stakeholder management and cross-functional influence across Product, Sales, and CS
Data-driven decision maker with business acumen
Skilled in navigating ambiguity and building scalable systems
Collaborative leader who coaches and mentors others
Results-oriented, resilient, and customer-obsessed

What the job involves

Behind every deal, campaign, and launch is a precise go-to-market strategy—and now we’re looking for a Senior Product Marketing Manager to own one of our key business segments (SMB or Mid-market)
This is a high-impact, cross-functional role. You’ll treat your segment like a $30M business, owning the GTM segmentation, launch strategy, and adoption playbook from awareness through expansion
You’ll partner directly with sales leadership, product, and demand generation to design scalable programs, campaigns, and launches that don’t just ship features—they drive measurable pipeline, customer engagement, and long-term growth
As a Segment Owner in Product Marketing, you’ll design and execute strategies that accelerate growth, strengthen competitive positioning, and ensure our customers see value at every stage of the journey
Segment GTM Strategy: Define and execute the full-funnel go-to-market plan for your segment (SMB or Mid-market), from awareness through expansion
Launch Leadership: Own launch strategy and orchestration, ensuring new features and campaigns drive adoption, engagement, and measurable business outcomes
Sales Enablement: Partner with sales leadership to build enablement programs, training, and collateral that transform good reps into great ones
Pricing & Packaging: Shape pricing and packaging strategies tailored to segment needs and behaviors
Customer Insights: Lead win/loss analysis, persona development, and journey mapping to refine strategy, sharpen positioning, and drive competitive displacement campaigns
Quarterly Business Reviews: Deliver data-backed QBRs that track performance, identify growth opportunities, and influence company-level strategy
Customer Advisory Boards: Establish and manage advisory boards that strengthen customer voice and inform product direction
Demand Generation Partnership: Work with demand gen to design campaigns that deliver high-quality pipeline and expansion opportunities
Partnership Development: Drive segment-specific partnerships and co-marketing opportunities
Team Leadership: Mentor and coach Product Marketing professionals, building the next generation of PMM talent

Application process

Initial Application Review + Personality & Strengths Assessment (via BRYQ)
Interview with Hiring Manager
Take Home Study
Presentation + Conversation with Team Members
Culture Fit Interview
Final Alignment Interview
Final Offer & Next Steps

Our take

In recent years, creating an accessible and smooth remote working system has become a requisite for many companies. One company focused on this is Doodle, an online scheduling and meeting platform.

Boasting 30M monthly users across 70,000+ businesses, a huge sell is the software can be used for teams of all sizes. This means its features are accessible to small independent businesses through to large enterprises. As a result, the company has placed itself at the forefront of the market (competing with the likes of Calendly).