Senior Lifecycle Marketing Manager, Skillshare
$148k
More information about location
Online learning community for creatives
Job no longer available
Online learning community for creatives
501-1000 employees
Job no longer available
$148k
More information about location
501-1000 employees
Company mission
To build a platform that gives everyone the opportunity to be creative.
Role
Who you are
- 4-6 years of experience in end-to-end management of email campaigns (push notification and referral marketing experience is a nice-to-have)
- A deep understanding of customer lifecycle marketing
- A proven track record of success in developing and implementing effective email and push campaigns
- Strong analytical skills and the ability to track and interpret campaign data
- Comfort coding with using an email design system and working with responsive HTML email templates
- A collaborative and team-oriented work style
- Experience monitoring and troubleshooting email deliverability and inbox placement
- Must have experience using ESPs (e.g. Blueshift, Braze, Iterable) and SendGrid; Familiarity with Airtable, Parcel, Figma, and Looker are nice to have
What the job involves
- The Senior Lifecycle Marketing Manager is responsible for the strategic planning and execution of email and referral campaigns to drive user acquisition, engagement, retention, and winback
- Reporting into the Director of Organic and Brand, the ideal candidate will have a deep understanding of customer lifecycle and referral marketing and a proven track record of success in developing and implementing effective email campaigns
- This is a high-impact role on the Marketing team and is critical to driving Skillshare's growth and member preference
- Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback
- Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives
- Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering
- Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement
- Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
- Stay up-to-date on the latest email and push marketing trends
- Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings
- Manage vendor relationships, freelancers, and agency partners to complete projects in a timely fashion and on budget
- Partner with Product and Engineering on eventing, content management and recommendation schemes
Our take
Skillshare operates an online learning platform where members can access a range of creativity-focussed classes and courses. Targeting skills such as illustration, design, photography and video editing, the company allows individuals and teams to build and improve their skills whether for professional development or just for fun.
On the other side, Skillshare empowers professional creatives to share their skills, tips and tricks to earn money and build their communities. Top earners on the platform make upwards of $100,000 a year, as well as gaining access to a broad range of people who may be interested in their freelance services.
With more than 30,000 classes active on the platform, and over 10 million registered learners, Skillshare has proven its value and carved a strong foothold in the e-learning market. Moving forwards, it plans to continue enhancing its offering - recent additions include Badges, Class Certificates, and Learning Paths - as it further broadens its reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2022
$78.4m
SERIES E
Apr 2022
$5m
LATE VC
Total funding: $200.2m
Company benefits
- Compensation packages comprising of competitive salaries and RSU grants
- Excellent medical, dental, and vision plans
- Unlimited vacation (with a required minimum)
- Gender-neutral parental leave (benefits vary by country)
- Paid sabbaticals for tenured employees (every three years, starting at your 3-year anniversary)
- Learning and creativity stipend
- Wellness stipend
- Stipend for setting yourself up for success at home (think: desk, headphones, ergonomic chair)
- Monthly internet reimbursement
- Support for utilizing coworking spaces, including a partnership with Industrious
- Ongoing Emotional Fitness workshops with Coa
- 401k 🇺🇸
Company HQ
Flatiron District, New York, NY
Leadership
Malcolm Ong
(Co-Founder)Malcom is the co-founder & CPO of Terminal 3 as well as a Judge & Mentor at Swartz Center for Entrepreneurship.
Paul Slavin
(CEO)Prior to joining SKillshare in 2025, Paul was a MAnaging Director at Oaklins DeSilva + Phillips and President & CEO at Resolute Square. He also spent over 6 years at Open Road Integrated Media as President and CEO.
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