Marketing Associate, Tatari
Hourly rate: $33.65 - $43.27. + Equity
2-3 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
Hourly rate: $33.65 - $43.27. + Equity
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- This is a unique opportunity for someone hungry to learn and execute across all areas of marketing
- Strong attention to detail, especially when proofreading or reviewing creative work
- Creative writing experience. You can take complex messaging and turn it into something fun and easy to understand
- Highly communicative and organized. You will manage multiple projects and stakeholders, so clear and timely updates are essential
- Comfortable working in a fast-paced environment with a GSD (get stuff done) attitude
- Excited to experiment with new tools and marketing channels
Desirable
- Bachelor’s degree from a four-year institution, preferably in Business, Marketing, Journalism, or Communications
- 1–3 years of marketing experience, including content creation, social media management, or campaign execution
- Experience using tools like HubSpot, Contentful, AI Marketing tools and platforms a plus
What the job involves
- Tatari’s business is rapidly expanding, and we’re looking for a hard-working and creative marketing professional who will help demonstrate the value of our unique platform to current and potential TV advertising clientele
- In this dynamic role, you will work across demand generation, content, video, ABM, and more
- You'll support the full marketing team and collaborate cross-functionally with Sales, Client Services, and Product
- You’ll also get early exposure to new technologies including how to implement and scale AI-powered marketing tools
- Assist with demand generation campaigns, including lead list preparation, email and landing page builds, tracking setup, and performance monitoring
- Help increase our video content output by supporting editing workflows, developing video concepts, and working with freelance or agency partners
- Support the implementation and integration of AI tools to drive marketing efficiencies
- Contribute to ABM programs by helping to research target accounts, prepare personalized outreach assets, and track engagement
- Review and polish content marketing assets including blogs, emails, and presentations. You will work closely with the content team to ensure high editorial standards and even experiment with AI tools to enhance quality
- Become well-versed in Tatari’s back-end sales and content software: HubSpot and Contentful. You will be responsible for building emails, landing pages, and blog posts on Tatari’s website
- Manage Tatari’s social media calendar and publishing across all owned channels
- Support the Client Services team with performance review presentations and one-off marketing needs
- Collaborate with the Sales team to develop marketing collateral that highlights Tatari’s unique value propositions
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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