Alliance Marketing Manager, KnowBe4
$115-120k
Security awareness training platform
Be an early applicant
Security awareness training platform
1001+ employees
Be an early applicant
$115-120k
1001+ employees
Company mission
To enable employees to make smarter security decisions, every day.
Role
Who you are
- A minimum of 3 years experience in alliance marketing within a SaaS or technology provider
- Demonstrated experience working with alliance partners such as Amazon Web Services (AWS), specifically in the scaling phase of the partnership
- Previous experience with content creation and messaging for and with alliance partners
- Solid understanding of marketing channels as to collaborate with alliance partners on building effective multi-tactic campaigns
- Previous experience managing alliance partner web presences, AWS preferred
- Proficient in Salesforce customer database
- Proficient in HubSpot or other marketing automation platform
- Experience with Partner Management software such as Salesforce PRM, Impartner, StructuredWeb or other similar platforms
- Demonstrated experience using AI-driven technology
- Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products
- Strong verbal and written communications including the ability to confidently present to event audiences of alliance partners and/or executives
- Solid understanding of alliance partner business models and operations, including co-selling and GTM motions
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
- Excellent time management and organizational skills
- Highly motivated, self-starter that can build and launch programs within budget and effectively manage multiple timelines
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level
What the job involves
- The Alliance Marketing Manager is responsible for the development and execution of integrated marketing campaigns with our alliance partners to accelerate these partnerships globally
- You will work closely with other go-to-market teams to ensure we leverage our growing list of cloud alliances, such as Amazon Web Services (AWS), and tech partnerships to drive measurable demand
- In addition, you will support the build out of our world-class alliance partner programs and accelerated AI adoption across partner marketing
- Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally
- Develop co-marketing plans with technology and alliance partners working closely with revenue sector stakeholders
- Collaborate with product marketing in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc
- Develop event strategy for conferences, roundtables, and regional events executed with alliance partners
- Support the Alliance and Business Development teams in developing a technology alliance partner program including marketing support standards
- Forge strong relationships with AWS partner teams and motivate the partner to provide joint marketing opportunities
- Measure and report on joint campaigns with alliance partners, making recommendations for improvements
- Maintain the alliance marketing budget, including accessing any available MDF, to ensure measurable ROI on alliance marketing spend
- Maintain product and marketing content effectively on all alliance partner web presences/marketplaces
- Nurture and build strong relationships with internal stakeholders including sales, product, technology alliances, PR, and other marketing team members
- Stay in the know about alliance marketing best practices and utilize AI in campaigns
Application process
- We will accept applications until 8/17/2025
Our take
Human error is a huge contributor to the success of phishing attacks and other cybercrime, meaning it is vital that businesses keep their staff well trained and educated in good security practices. KnowBe4 delivers a cloud-based security awareness training program, alongside simulated phishing attacks, to allow companies to make sure their people are as robust against cybercrime as their technology.
A subscription to KnowBe4 enables staff to access automated security training campaigns generated from a large library of content, with reminder emails to ensure they are on track. Its PhishER product, a Security Orchestration, Automation and Response platform, offers automatic prioritization for emails which allows security teams to respond to the biggest threats quicker.
KnowBe4 is the world’s largest integrated platform for security awareness training, serving over 50,000 customers. The company has also launched a Mobile Learner App, which provides access to training modules and notifications about assigned training, to supplement the training platform and deliver heightened services to its clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2019
$300m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $401.1m
Company benefits
- Company-wide Monthly Bonuses Up To $2,000 A Month
- Employee Referral Bonuses
- Vision And Dental Plans
- FSA (Flexible Spending Account)
- Virtual Yoga Classes & Free Gym Benefits Through Classpass
- Generous or Open Paid Time Off, Plus National Holidays
- Paid Military Leave
- Tuition Reimbursement Up To $5,250 A Year
- Certification Completion Bonuses Up To $10,000 A Year, With Reimbursement For Any Materials For The Certification
- KnowBe4’s Famous Onboarding Experience
- Hybrid Work Environment & Remote Work Options
- Relaxed Dress Code: “If You Don’t Get Arrested On Your Way To Work, You Are Good!”
- Free Fresh Fruit Delivered Weekly, Daily Food Carts, And Unlimited Snacks, Coffee And Tea
- End Of The Month Celebrations
- Employee Resource Groups
- Employee Mingles (Meet People From Around The Company And Eat Free Food)
- Game Room With Ping Pong Table And Classic Arcade Games
- Events And Activities: Movie Nights, Beach Days, Family Mingles, Theme Park Visits, Evening Boat Cruises, Virtual Happy Hours And Anything Else Fun That We Think Of!
- Parental And Adoption Leave
- Breast Milk Shipping For Traveling Parents
- Adoption Assistance
- Knowster Parents Employee Resource Group
- On-site Life Coach
- Internal Promotions
- No Door Policy (We Encourage Our Staff To Share Ideas And Ask Questions)
- Opportunities For All Employees To Participate In Regular AMA (“Ask Me Anything”) Sessions With Our CEO, Stu
- Lunches With The CEO (10 Randomly Selected Employees Each Month)
- 3.5% 401k Matching
- Fully Paid Medical Insurance
Company HQ
Downtown, Clearwater, FL
Leadership
Stu Sjouwerman
(Founder & CEO)Co-founded Sunbelt Software. Former MD of Sunbelt International.
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