Head of Marketing, Amazon
ART19
$127.8-211.2k
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
$127.8-211.2k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- The ideal candidate will have SaaS marketing experience, including designing innovative campaigns and managing multi-functional marketing teams
- This candidate has a demonstrable track record of success in the development and implementation of marketing strategies, creative advertising materials, paid and owned media, social and digital, CRM, and analytics
- 9+ years of professional non-internship marketing experience
- Experience owning and executive against marketing strategies that drive growth
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience managing, analyzing and communicating results to senior leadership
- Experience marketing technical SaaS products
- Experience writing professional business documents and proposals
Desirable
- 8+ years of relevant leadership experience
- 3+ years of team management experience
- Experience developing creative
- Product marketing experience
- Enterprise SaaS marketing experience
- Digital marketing experience
- Media industry experience
- Familiarity with content marketing
- Passion for podcasting and the media industry in general with an understanding of emerging trends and innovations
What the job involves
- We are looking for an experienced Head of Marketing to oversee development of fresh branding, positioning, and a marketing plan, and partner in the execution of a new go-to-market strategy as we enter the next phase of our product and business evolution at Amazon
- Drive the development and execution of new enterprise SaaS marketing strategy
- * Drive the development and execution of new downstream digital marketing strategy
- * Manage development of new branding and positioning
- * Collaborate with our data team to design customer segmentation and analytics platforms
- * Manage our marketing budget and track KPIs
- * Compile comprehensive pre-launch and post-mortem reports
- * Develop clear communication systems for internal and external stakeholders
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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