Influencer Marketing Executive, KatKin
£30-35k
+ Bonuses paid quarterly
3-5 days a week in office
Cat health
Job no longer available
Cat health
101-200 employees
Job no longer available
£30-35k
+ Bonuses paid quarterly
3-5 days a week in office
101-200 employees
Company mission
To build a world-leading personalised nutrition and wellness brand for cats and their parents.
Role
Who you are
- We are looking for highly motivated and results-driven Influencer Marketing Executives to join KatKin in full-time permanent roles
- Sales and targets driven mindset - highly motivated to overachieve and can work independently
- Some past sales experience can be helpful (e.g. working in store, telesales, physical events etc)
- Interest in social media and influencers’ lifestyles, possibly with experience creating content!
- Strong creative minds and interests in shaping content directions and concepts
- Strong negotiation skills
- Results focused, data driven, and bias for action
- Self-starter in an unstructured and entrepreneurial environment
- Urge to contribute in shaping the way of working and team culture
- Strong interpersonal skills and communication skills
What the job involves
- This is primarily a sales and business development role, and is a fantastic opportunity for self-starters to shape the role and the team
- This role has huge potential to make a substantial impact on KatKin's next phase of growth
- You will be a key player in defining the approach and playbook on how KatKin works with content creators and influencers, to drive awareness across key social media channels and deliver customer acquisition results
- Shape our creator marketing strategy and execution across social channels
- Discover and build a pipeline of influencers in the United Kingdom to ensure KatKin is constantly reaching new audiences and customers on social media
- Outreach and plan gifting/seeding executions and paid partnerships to drive high response from quality content creators, with high relevance audience
- Have ownership over budgets, influencer relationships and growth results to drive ambitious acquisition targets
- Set content directions and keep close contact with content creators to ensure high quality content is always delivered and driving acquisition results
- Keep track of input metrics and results, help others in the team to increase efficiency and effectiveness
Salary benchmarks
Our take
Global cat food spend is a $34 billion market and the fastest-growing segment within pet food. $8bn of this is premium spend and it's increasing 1% year-on-year. This is driven by both the humanisation of pets and owners' own desire for fresh, all-natural foods. Despite the rise of fresh pet food, particularly is the US where the concept is well proven by NomNomNow, Farmer's Dog and MyOllie, cats have been left behind by new entrants. This is nothing new - cats continue to be the industry underdog as legacy FMCG companies have never formulated cat food for cats as obligate carnivores despite it being an absolute biological necessity.
KatKin aims to revolutionise how parents feed cats by bringing fresh, personalised, and species-appropriate nutrition to market. It's doing this through world-leading expertise, using technology for in-house production and personalisation, to offer the best possible food for every cat and its parents.
All KatKin recipes are expertly formulated for cats, complete and balanced, and made using only the finest, human-grade ingredients. The daily meals are individually portioned and steam-cooked in KatKin's London kitchen.
All the recipes are formulated by Dr. Justin Shmalberg, the Chief Nutrition Officer at Katkin - a world-leading veterinary nutritionist and a passionate advocate for fresh food for pets. The brand celebrates cats as companions at the heart of the home, and while it's laser-focused on its core food proposition, the company is using 2023 Series A funding to create personalised health plans for cats and invest in scientific research into cat nutrition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Dec 2025
$39.5m
SERIES C
Oct 2025
$19.8m
SERIES C
Total funding: $109.5m
Company benefits
- Competitive salary and a MacBook
- Career defining opportunity in being instrumental to scaling our brand, fast
- 25 days holiday every year plus your birthday off
- Discount for KatKin fresh meals
- AXA Health Insurance including optical and dental
- Yearly personal development budget
- Company pension
Company HQ
Clerkenwell, London, UK
Leadership
Brett O'Farrell
(Co-Founder)Previously Supervisor and Chartered Accountant at KPMG for 3 years and Investment Manager at Schroder Adveq for 2 years. Also previously a Venture Partner at Blossom Capital.
Nikki O'Farrell
(Co-Founder)Previously Sales Executive at Mark 1 Media for 1 year and Account Manager at The Hardy Boys for 3 years.
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