Director of Marketing Operations, Hootsuite
$153.8-215.4k
For Canada based: $140,700—$197,100 CAD
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
$153.8-215.4k
For Canada based: $140,700—$197,100 CAD
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Typically 15+ years of related experience
- Bachelor's degree in any discipline or equivalent combination of education and experience
- Demonstrated experience operating B2B digital marketing and pipeline marketing programs in fast-paced digital environments, including hands-on expertise managing and using the tools and systems used in global marketing operations
- Strong functional knowledge of SaaS business models, with a proven ability to use data to analyze marketing funnels, and recommend small changes that result in large improvements
- Superior knowledge of the marketing technology landscape, and how various technologies and solutions fit together to accelerate marketing programs
- Comfort level with both SMB and Enterprise customer segments, and with both low-touch and high-touch customer marketing programs
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Courage: steps up to address difficult issues, saying what needs to be said
- Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
- Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
- Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
- Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
What the job involves
- We’re looking for a Director of Marketing Operations to help us ensure effective strategy, efficient investment, and accountability across the Hootsuite Marketing department
- Reporting to the Vice President of GTM Strategy & Insights, you will provide strategic direction of marketing campaigns, managing marketing technology & systems, and optimizing marketing operations to achieve operational excellence
- While working remotely or in a hybrid work arrangement; a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Vancouver or Toronto office, you will report to the Senior Director of Sales Operations
- Define the Marketing Operations strategy that enables intelligent decisions through precise analysis and lead the Marketing Operations team
- Manage reporting staff, including selection, coaching, mentoring, development, performance management and all other people-management practices, including DE&I
- Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona
- Own lead scoring and routing to the sales team, and define the strategy for how we maximize lead yield, increase the productivity of our pipeline and demand generation activities, identify capability gaps, and maximize marketing-sourced revenue
- Provide leadership and guidance to the Marketing Automation team and the GTM Technology team, and set the strategic priorities, including program design and optimisation and operational process
- Partner with other GTM Strategy teams and Data Central to ensure the marketing department can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic
- Regularly derive and inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy
- Own the marketing technology stack, continually evaluate current technology, and work proactively to identify opportunities for optimization and expansion
- Consult with marketing teams to gather needs, and drive IT, procurement and biztech teams to achieve results
- Direct negotiations with vendors as needed to ensure costs are managed and business interests are protected
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
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