SEO Campaign Outreach Executive, Carwow
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More information about location
2+ days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Open for applications
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Open for applications
+ Share options
More information about location
2+ days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- Have experience using SEO and Outreach tools/platforms (OSE, Majestic, Buzzsumo, GA, social tracking/mention tracking, Twitter =etc)
- Have at least 1-2 years experience implementing outreach campaigns previously (either agency or in-house) with a track record of delivering ROI and organic growth
- Be a good communicator and the ability to build relationships over both phone and email
- Have awareness of SEO, PR and Marketing, and how they work together
- Have strong copywriting skills
- Be proactive and a self-starter
- Be organised, methodical and have the ability to juggle multiple tasks/priorities
- Have a creative outlook and the ability to come up with fresh ideas for content promotion
- Be numerate and able to write up performance reports and summaries
- Be an intermediate user of Excel or other spreadsheet packages
- Be educated to degree level or similar
- A genuine interest in cars is a bonus (but not essential)
What the job involves
- This role sits in the Organic Growth team that is responsible for maximising the organic opportunity for Carwow Group helping grow our organic traffic, which is a vital revenue driver for the business
- It reports to our Head of Organic Growth
- The Organic Growth team is under the remit of our Director of Audience Engagement and Retention within the Customer & Marketing function
- You will be tasked with growing the domain authority, traffic and reach of the Carwow Group websites by building links and increasing mentions in a number of ways:
- Utilising tools to discover the right websites to engage with to maximise results
- Working closely with the Communications team to amplify PR and marketing activity - aligned to the the Communications plan
- Utilising bespoke Carwow Group content to encourage linking to our websites
- Developing and overseeing an outreach plan to ensure regular and targeted outreach to drive maximum results
- Building relationships with relevant bloggers and social influencers to promote automotive content engagement
- Keeping up-to-date with SEO, social media and internet marketing trends
Application process
- Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
- Step 2: Video-call with the Hiring Manager & a Team Member
- Step 3: In-office task-presentation with the Hiring Manager & the Head of Department
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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