Acquisition Marketing Associate / Senior Associate, Petal

• Prior experience in performance marketing and campaign management experience, ideally at a consumer lending company
• Proficient with Excel, SQL, Powerpoint, and Google Analytics and should be comfortable with manipulating data sets (e.g. pivot tables, VLOOKUP, joining tables, forecasting, and handling budget/performance)
• Strong analytical skills and experience with experimentation and A/B testing
• Excellent written and verbal communication skills
• Understanding and appreciation for communication strategy, design, and customer experience
• Ability to think strategically and provide high-level input, but not afraid to roll up your sleeves and work quickly, in a fast-paced, collaborative environment
• Well-organized and proficient at prioritizing and managing projects from multiple streams of work
• Ability to work with data to identify marketing opportunities and uncover insights
• Passionate and a self-starter who drives high impact projects forward with minimal guidance
• Proven success in handling ambiguity and a fast-paced, continuously changing environment
• Strong connection to Petal’s mission and values

Desirable

• As a valued member of our Acquisitions team, this role offers a unique opportunity for a tremendous amount of exposure to all aspects of Lending and new account originations, extending beyond the traditional Marketing focus
• Responsible for the day-to-day management and performance of Petal’s customer acquisition strategy
• Collaborate with the Head of Growth and the VP of Marketing on the long-term customer acquisition strategy - from channel mix and audience segmentation, to funnel optimization and analytics
• Manage, optimize, and scale Petal’s affiliate marketing program
• Execute data-driven marketing strategies to acquire and retain customers
• Collaborate with Product, Creative, and Credit Risk teams to improve the conversion rate of our application funnel
• Collaborate with internal and external partners to execute direct solicitation campaigns
• Manage external marketing and data partners to drive incremental scale and efficiency for Petal’s performance marketing campaigns
• Optimize Petal’s customer acquisition strategy for profitability and other critical business objectives
• Partner closely with our Creative, Consumer Insights, and Compliance teams to create effective and compliant ads in this ever-changing environment
• Partner with Finance and Analytics teams to develop dashboards to help the growth team monitor, analyze, and report KPIs and growth initiatives
• Oversee the testing and execution of other channels and tactics including, but not limited to: Direct Mail, Paid Social, Search, and Website
• Plan Petal’s acquisition marketing channels from concept to implementation. This includes but is not limited to Direct Mail (DM), Paid Social, Paid Search and SEO channels
• Engage in channel analysis to drive optimization
• Implement creative and landing page testing