Product Marketing Manager, Automattic
Pressable
$120-140k
Salary benchmarked on USD rates and may differ on location
Work from anywhere, and make the web a better place for everyone, everywhere.
Be an early applicant
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
Be an early applicant
$120-140k
Salary benchmarked on USD rates and may differ on location
1001+ employees
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- Have 4-6+ years in product marketing, GTM, or enablement roles in B2B SaaS
- Are a clear and strategic communicator who can distill complexity into compelling narratives
- Are an AI-native marketer who leverages tools to test messaging, build faster, and scale assets
- Thrive in cross-functional environments with Product, Sales, CS, and Marketing peers
- Understand how product storytelling supports pipeline, conversion, and customer expansion
- Have experience building messaging frameworks, positioning docs, and GTM playbooks
- Know how to align product strategy with business goals and marketing execution
Desirable
- Experience in infrastructure, hosting, or developer-first platforms
- Familiarity with hybrid GTM models or PLG
- Experience creating and managing enablement content at scale
- Worked on partner or channel marketing motions
- Great at synthesizing feedback from Sales, Product, and CS into usable insights
What the job involves
- We’re hiring a Product Marketing Manager to own how we position Pressable in the market, bring new products and features to life, and equip internal teams with clear, compelling narratives and tools
- You’ll be the connective tissue between product, marketing, and go-to-market teams → ensuring we launch effectively, communicate value clearly, and support growth at every stage of the funnel
- This role sits at the intersection of storytelling and strategy and defines how we talk about what we build and why it matters
- You’ll lead product marketing efforts and flex into lifecycle and partner marketing projects as needed
- AI-native workflows are key to this role, helping you move fast, scale asset creation, and stay close to the customer signal
- Positioning & Messaging: Own value propositions and messaging for key customer segments. Ensure our differentiation is clear and consistent across all surfaces
- Packaging & Pricing: Collaborate on packaging strategies and pricing models that align with ICP needs and drive growth
- Product GTM & Launches: Lead go-to-market strategy and execution for new features and releases. Drive awareness, adoption, and internal readiness
- Sales & CS Enablement: Create decks, one-pagers, battlecards, FAQs, and more to help Sales and Success teams communicate value and close with confidence
- Competitive Intelligence: Track the competitive landscape and translate insights into messaging updates, enablement, and strategy adjustments
- Campaign & Partner Collaboration: Partner with Campaigns, Content, and Growth leaders to build integrated campaigns around product narratives, differentiators, and customer stories
- Win/Loss Insights: Gather insights from Sales and customers to inform positioning, content gaps, and product feedback loops
- Customer Proof & Case Stories: Work with Content Marketing to develop and scale customer stories, testimonials, and use cases that reinforce product-market fit
- Lifecycle Marketing: Support onboarding and lifecycle activities that align to product launches and usage milestones
- Partner Marketing: Contribute to co-marketing initiatives with key internal and external partners
- Refresh our core positioning and messaging across ICPs and buying stages
- Build the GTM toolkit for upcoming feature releases, and coordinate launch execution
- Create enablement content to support Sales and Success in competitive conversations
- Collaborate on high-impact campaigns tied to product launches and key differentiators
- Lead win/loss insight-gathering and turn it into actionable messaging improvements
- Develop a roadmap for scaling case studies and customer proof points
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilize Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Christy Nyiri, Product Designer
Our mission
We specialize in design and development. Blocks and themes and sites, oh my! The combined home for updates from Theme Design and Studio 51.Insights
Glassdoor (4.1)
Trustpilot (1.8)
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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