Senior Manager of Global Demand Generation, Aiven
Ireland
+ Equity
AI-ready open source data platform
Open for applications
AI-ready open source data platform
201-500 employees
Open for applications
+ Equity
201-500 employees
Company mission
To help customers create outcomes and accelerate building applications.
Role
Who you are
- 5+ years of progressive experience in global demand generation or integrated marketing roles within a B2B SaaS company, preferably in the developer tools or data infrastructure space
- Proven track record of successfully developing and executing campaigns that drive both PLG (sign-ups, trials) and SLG (pipeline, revenue) outcomes
- Strong understanding of the sales funnel and pipeline dynamics. Highly analytical with experience using marketing automation, CRM and analytics platforms to track, measure, and optimize campaign performance
- Demonstrated ability to create compelling marketing programs for both technical and executive audiences
- Excellent communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders across sales, product, and marketing teams globally
- High-Energy & Innovative: A proactive, results-oriented individual with a high pace of work, a growth mindset, and a passion for identifying and implementing innovative demand generation strategies to differentiate Aiven
What the job involves
- The Senior Global Demand Generation Marketing Manager is a strategic and execution-oriented leader responsible for designing, launching, and optimizing integrated global campaigns that drive pipeline and revenue for Aiven
- This role will be instrumental in fueling both our Product-Led Growth (PLG) motion by driving sign-ups and trials, and our Sales-Led Growth (SLG) motion by generating qualified leads for net new logo acquisition and customer expansion
- You will work closely with sales, product marketing, and the content and community teams to create compelling campaigns that resonate with both technical users and senior executive audiences in a crowded market
- Develop and lead the strategy, planning, and execution of integrated, multi-channel global demand generation campaigns to drive measurable results for both PLG and SLG
- Own the top-of-funnel (TOF) metrics for PLG (sign-ups, trials) and work collaboratively with the Revenue Marketing Director to ensure a seamless handoff to the Growth team for activation and monetization. For SLG, focus on generating high-quality, sales-ready leads and pipeline contribution for net-new logo acquisition and expansion opportunities
- Craft campaigns that effectively target and engage Aiven's diverse audience, from hands-on developers and data engineers to CTOs and VPs of Engineering. Ensure messaging and content are tailored to address the unique needs and pain points of each persona
- Partner closely with global sales teams to align on sales objectives and to develop joint campaign strategies and sales plays to accelerate pipeline generation and deal velocity
- Provide sales enablement materials (e.g., messaging guides, playbooks) that empower sales to effectively follow up on marketing generated demand
- Continuously monitor, analyze, and report on campaign performance against key KPIs (e.g., MQLs, SQLs, pipeline, sign-ups, trial conversions, ROI). Use data-driven insights to identify opportunities for optimization, A/B test new approaches, and improve overall campaign effectiveness
- Work seamlessly with Product Marketing to translate product value propositions into compelling campaign narratives and collaborate with the Content & Community team to leverage thought leadership and technical content for demand generation
- Stay abreast of market trends, competitor activities, and innovative demand generation tactics. Proactively identify opportunities to differentiate Aiven's campaigns and break through market noise with creative, outside-the-box approaches
Salary benchmarks
Our take
The cloud infrastructure is booming as more businesses rely on open-source technologies to run their operations at scale. In this fast-growing space, Finnish company Aiven has carved out a strong reputation since founding in 2016. The company provides fully managed cloud services, helping organizations use open-source tools without the hassle of managing the technical details themselves.
The company works with a wide range of clients around the world, offering services that cover everything from databases to messaging systems and analytics tools. So, Aiven is helping businesses streamline their cloud operations and focus on growth instead of infrastructure headaches. Making complex technology accessible, reliable, and scalable for teams of all sizes.
Recently, Aiven his a major milestone of surpassing $100M in annual recurring revenue, a signal of its growing impact in the cloud space. To support this next phase of growth, it's opening a new hub in Cork, Ireland, creating a bunch of new jobs over three years.This expansions puts AIven in a prime position to scale internationally and bring its managed open-source solutions to more companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$210m
SERIES D
Oct 2021
$60m
SERIES C
Total funding: $420m
Company benefits
- Stocks: Stock options for permanent employees
- Learning & growth: Get ahead with an individual learning budget, access to a web learning platform, coaching, and the ever-growing Aiven library.
- Work/life balance: Flexible, regular working hours, and hybrid work friendly.
- Health care: Private health and dental care.
- Work equipment: The tools you need to do your job.
- Cool, collaborative work spaces: with free drinks, treats and fruit.
Company HQ
Kamppi, Helsinki
Leadership
Oskari Saarenmaa
(Co-Founder CEO)Senior Software Engineer and Software Architect for F-Secure Corporation from 2002 to 2011.CEO and Software Architect of Ohmu Ltd. from 2010 to 2016.
Heikki Nousiainen
(Co-Founder & Field-CTO)Experience as Information Security Specialist for TietoEnator. Lead Software Architect for F-Secure Corporation from 2008 to 2015.
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