Senior Marketing Manager, YOOX NET-A-PORTER
Online luxury and fashion retail business
Posted today
Online luxury and fashion retail business
1001+ employees
Posted today
1001+ employees
Company mission
To fully digitalise the high-end fashion industry.
Role
Who you are
- Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context
- Strong leadership and team management skills
- Exceptional communication skills required to be dynamic and highly articulate to manage multiple stakeholders
- Strong skill set in strategic development, budget management, conceptualising, idea creation and organisation
- Must be able to lead meetings, conduct presentations, and persuasively discuss business issues
- Ability to apply qualitative and quantitative analytical skills to create business justification
- This person will be comfortable driving the strategic thinking, developing high level plans and having commercial drive whilst getting involved in more tactical day to day operations
- Must demonstrate corporate know-how in a fast-paced environment
- Prior experience managing multiple agencies, partners and vendors
- A passion for digital marketing and fashion e-commerce
- Experience Level: Mid-Senior level
What the job involves
- Reporting into the Head of Global Marketing & Production, you will oversee the NET-A-PORTER and MR PORTER global marketing strategy and budgets with a focus on driving market leading, innovative activations in the INTL and MENA region
- Lead annual strategic marketing plan for NET-A-PORTER and MR PORTER in key markets from strategy to implementation, working closely with the Head of Global Marketing & Production and regional teams
- Manage the Global Traditional Marketing budget for NET-A-PORTER and MR PORTER; leading annual planning, regional alignment, budget phasing, accounting for shifts in business needs and ultimately ensuring all activity across a multi-stakeholder group is planned within existing budget framework
- Drive overall brand awareness and marketing KPIs for NET-A-PORTER and MR PORTER, with direct responsibility for the INTL and MENA regions
- Lead, manage and develop the INTL Marketing Manager and Exec, and MENA Client Relations Coordinator as they plan and execute local marketing campaigns on time, within budget and to a high standard, working closely with internal teams (e.g. PR, CR, Campaigns, Creative, Production and buying) as well as with media agencies and other external partners
- Partner with PR, Client Relations and Personal Shopping Team to create bespoke activations and events for the INTL and MENA regions
- Drive the annual brand media strategy with in-housed paid media teams and media agencies, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughout
- Lead high net-worth customer acquisition and incremental sales via strategic partnership at scale and customer retention initiatives for INTL and MENA
- Identify market insights, competitive intelligence and business opportunities
- Collaborate with the commercial team to align marketing activities based on business requirements and targets
- Proactively and cross-functionally work with regional and HQ teams to share best practices and efficiently use common resources
- Support Head of Global Marketing & Production with wider regional initiatives, including but not limited to; resource management, strategic documents and ad-hoc requests
Salary benchmarks
Our take
YOOX NET-A-PORTER (YNAP) is a leading online luxury and fashion retailer, consisting of four multi-brand platforms, connecting customers with the world's most coveted brands. Following its recent acquisition by Mytheresa, YNAP will continue to operate under its distinct identity, with Mytheresa focusing on luxury and YNAP maintaining its broader multi-brand approach.
With 5.3M customers in 180 countries, YNAP takes a localised approach, tailoring its offerings to meet the needs of clients around the globe. From its offices across the US, Europe, and APAC, to joint ventures with Alibaba in China and Symphony Investments in the Middle East, YNAP ensures that its global reach is both personal and impactful.
At the heart of YNAP's vision is its Infinity 2030 strategy, a forward-thinking commitment to sustainability and a circular fashion system. Drawing on over two decades of data and insights, YNAP continues to push the boundaries of innovation to elevate the shopping experience for its customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company values
- Drive: We build lasting impact with courage, commitment and pace. We dream with direction, we want to create luxury fashion that lasts. We solve at speed, not for speed, with real solutions that will make a lasting positive impact for our customers - and the world
- Trust: We create an inclusive and harmonious environment founded on fairness, humility and mutual respect. We celebrate our successes and own our failures, always humble about where change is needed
- Style: we empower people to be true to their own style, celebrating the diverse group of individuals that make up our organisation - and our customers. We do everything with honesty, authenticity, and integrity
Company HQ
Shepherd's Bush, London, UK
Leadership
Alison Loehnis
(Ad Interim CEO & President)Joined YOOX NET-A-PORTER in 2007 as VP of Sales and Marketing, since then they have held multiple President roles and have been serving as the Ad Interim CEO since 2022. They are also the Non-Executive Director of lululemon and an Ambassador for Women Supporting Women at The Prince's Trust.
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