Customer Lifecycle Marketing Manager, Gong
Retention
$133.5-157k
Revenue intelligence platform
Open for applications
Revenue intelligence platform
1001+ employees
Open for applications
$133.5-157k
1001+ employees
Company mission
To help companies transform their revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth.
Role
Who you are
- Experience: 6+ years of experience in B2B marketing, with a strong emphasis on customer lifecycle management, adoption, and retention in a SaaS environment
- Experience in Customer Success is also a plus
- Technical Skills: Proficient in using marketing, product adoption, and customer success technologies such as Marketo, Salesforce, WalkMe, Amplitude Analytics, and Sendoso
- Strategic Mindset: Demonstrated ability to develop and implement customer-centric marketing strategies that drive retention and create raving fans
- Analytical Skills: Strong analytical skills with the ability to measure and report on the effectiveness of marketing programs and their impact on customer retention and adoption
- Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas and engage stakeholders at all levels
What the job involves
- Gong is seeking a Senior Customer Lifecycle Marketing Manager to develop impactful customer experiences that support net dollar retention while creating raving fans
- This role will focus on engaging customers throughout their post-sale lifecycle, to drive product adoption, accelerate value realization, and ensure long-term customer satisfaction and loyalty
- Engagement Programs: Design and manage multi-channel customer campaigns to engage key personas, increase adoption of new workflows, and create awareness of use cases that support customer outcomes
- Customer Lifecycle Strategy: Develop and execute a comprehensive customer lifecycle marketing strategy that emphasizes the path to value with key touchpoints tied to the account and user journey
- Journey Optimization: Collaborate with Customer Success, Professional Services, and Product teams to enhance the onboarding, value realization, and renewal process to ensure customers are tracking toward achieving their intended outcomes
- Customer Insights: Be an expert in our customer database to inform marketing strategy, audience segmentation, and communication governance
- Cross-Functional Collaboration: Partner with Demand Generation, Product Marketing, Product Management, and Customer Success teams to ensure consistent messaging and leverage integrated marketing opportunities
- Performance Tracking: Manage tracking and analysis of ROI for customer engagement efforts, utilizing insights to refine and optimize future programs
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions 0 it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586.1m
Company benefits
- Mental health support resources
- Weekly wellness events
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company values
- Customer service
- Trust
- Diversity
- Innovation
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Amit Bendov
(CEO)Former CMO at Panaya and CEO at SiSence.
Eilon Reshef
(CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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