Global Senior Director of Marketing Science, Reddit
$282-395k
+ Equity in the form of restricted stock units
Online platform for thoughts, experiences and discussions
Open for applications
Online platform for thoughts, experiences and discussions
1001+ employees
Open for applications
$282-395k
+ Equity in the form of restricted stock units
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- The ideal candidate is a visionary leader who has scaled measurement solutions for growth platforms; they have deep expertise in marketing analytics, AI-driven tools, and the ability to translate data into actionable strategies that enhance customer ROI
- 15+ years of experience in marketing analytics, data science, or marketing measurement roles, with at least 7 years in a leadership capacity
- Expertise in digital media analytics, including programmatic advertising, social media, search, and streaming platforms
- Strong knowledge of statistical modeling, AI/ML applications, and experimental design (A/B testing, lift studies, causal inference, etc.)
- Experience managing teams who work daily in analytics tools such as Python, R, SQL, Google Analytics, Adobe Analytics, and BI platforms (Tableau, Power BI, Looker)
- Proven ability to build and scale marketing science functions in a global, fast-paced environment
- Excellent communication and storytelling skills with the ability to influence senior stakeholders
- Master’s or Ph.D. in Data Science, Marketing Analytics, Statistics, or a related field is preferred
What the job involves
- The Global Senior Director of Marketing Sciences is responsible for leading the strategy, execution, and innovation of data-driven marketing measurement and analytics for Reddit advertisers, large and small, including the agency ecosystem
- This role will oversee a global team that uses lift testing and advanced marketing analytics, attribution modeling, media effectiveness research, and data science initiatives to drive advertiser performance, optimization, and business growth at Reddit
- Strategic Leadership: Develop and execute a global marketing sciences strategy that leverages data, analytics, and technology to optimize marketing performance, inspiring a team of ICs, Managers, and Directors to improve advertiser outcomes and amplify Reddit’s value proposition and narratives
- Team Leadership & Development: Build and mentor a high-performing team of marketing scientists, analysts, researchers, and data engineers to foster a culture of analytical excellence
- Stakeholder Communication and Collaboration: Present complex analytical findings in a clear and compelling manner to senior executives and business leaders to drive strategic decision-making. Influence and inform cross-functional partners across product, pmm, sales, and marketing
- GTM Execution: Scale measurement programs across advertiser segments (LCS, MM, SMB) with differentiated service levels and products/tools. Develop and realize go-to-market plans in concert with creative strategy and other relevant XFN sales overlay teams
- Drive link between measurement and revenue to further evidence measurement as a key part of both Reddit and Advertiser/Agency strategy
- Measurement & Attribution Capability Development: Partner with Reddit product teams and third-party measurement companies to build Reddit’s capabilities in advanced attribution models, incrementality testing, and media mix modeling to assess the effectiveness of marketing investments across digital and offline channels
- AI & Predictive Analytics: Implement AI-driven models, tools, and predictive analytics to improve and scale marketing effectiveness research
- Data-Driven Decision Making: Collaborate with cross-functional teams, including marketing, product, sales, and finance, to ensure data-driven insights inform business and marketing strategy
- Innovation & Technology: Stay at the forefront of emerging analytics technologies, marketing measurement trends, and data privacy regulations to ensure the company remains a leader in data-driven marketing
- Industry Thought Leadership: Partner with Reddit Marketing and Comms teams to develop and execute an industry strategy, adding credibility to our ads products and Reddit measurement solutions
- Product Validation and positioning: Partner with Product, leveraging data analysis determine if Reddit’s ad products are achieving desired outcomes, through A/B testing. Leverage learnings to work closely with PMM on product positioning with Sales and advertisers
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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